alex | Amway Lifestyle and Experiences 2nd Issue Final 2nd Alex Magazine_high res | Page 20

alex
life + style
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What was the inspiration of MAP?
“I worked on the design envisioning
My Amway Place full of lively ABOs
doing various different activities with
passion and excitement. The main fo-
cus was to make it a place that will
contribute to expanding the ABOs’
businesses successfully. This led to
the overall look that will make people,
even the first comers, feel comfort-
able and easy to approach.”
What are its key design elements?
“The focal point of the design is the
continuous flow of journey within the
area. The furniture arrangement and
different zones introducing differ-
ent activities were planned to make
this natural but interesting. Different
types of material and contrast col-
ors—tile, wood, metal, stone—were
used to share the concept of harmo-
ny and inclusiveness of variety.”
welcome to your new home!
My Amway Place is your newest and hippest hangout!
Along Arnaiz Avenue in the business district of Makati City and near some of the
most frequented shopping destinations, restaurants, and more of these commer-
cial buildings, stands Amway Philippines’ newest headquarters and every ABO’s
home. My Amway Place (MAP) is the hub for everything Amway, a multipurpose
center encompassing every ABO’s business and lifestyle needs and wants.
Recently opened last August, MAP spans three floors, each designed for a spe-
cific purpose. The first floor welcomes ABOs into a lounge area for meetings and
other rendezvous, adapting a homey, modern industrialist design. It features walls
that write a glimpse of Amway’s storied history and an upcoming cafe that will
serve you and your prospect a tasty cup of coffee of your choice. The 2nd floor is
where ABOs can shop in our newest store concept. This way, the ABOs and pros-
pects can have a better product experience. Lastly, to facilitate big group meetings,
we provide an auditorium on the 5th floor that can accomodate up to 350 people.
MAP is up for completion in the last quarter of 2017—but here’s MAP chief design-
er Kil-sun Ryu offering us some bits on what else to expect on our new hangout!
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How will ABOs benefit from it?
“It is the multi-functional place
supporting successful ABO busi-
ness. I kept asking myself what suc-
cess meant during the design phase
and tried to translate it into the de-
sign by introducing lifestyle-themed
areas, such as the café, comfortable
but feeling like upscale living room
people want to enjoy to stay in… I am
sure ABOs already have a lot of dif-
ferent ideas as to how to best utilize
My Amway Place to grow their busi-
ness. And I do hope this evolves to be
the one-stop place to support all the
activities around Amway Philippines,
exceeding ABOs’ expectations.”