alex | Amway Lifestyle and Experiences 2nd Issue Final 2nd Alex Magazine_high res | Page 14

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go for the ‘ omo ’ glow !

It ’ s time to say “ Annyeong !” to MIYU , Amway ’ s newest beauty brand to change the standard of skincare !
Beauty trends come and go , but glowing skin is always in . And when it comes to that , the Koreans uncompromisingly set the standard . Turn to their pop culture and you ’ d inevitably see every Filipina ’ s favorite K-Pop and K-Drama idol sporting that signature fair and healthy skin .
To help Filipinas achieve that Korean level of glow , Amway has introduced a new skincare brand made in Korea , MIYU .
MIYU — or “ beauty within you ”— features three key ingredients : buckwheat sprout , chaga glycoprotein , and hyaluronic acid . Buckwheat sprout has whitening effects while Chaga Glycoprotein controls excess sebum and has pore-tightening properties . Lastly , Hyaluronic acid maximizes skin hydration in and out of the skin . The result : Glowing , moisturized and healthy look all day !
MIYU ’ s buckwheat extract , in particular , is the brand ’ s best ingredient .
“ Buckwheat extract has been proven to brighten skin and make complexion look fairer while nourishing it to its deepest layer . It ’ s a natural way to achieve a more glowing skin ,” states Dr . Hae Jo , MIYU ’ s Research and Development Manager . Dr . Hae is a trusted beauty expert , having developed some of Amway ’ s trusted skin products such as the Hydra V Mist Device , Skin Analyzer , and the Artistry Line of Products .
“ Buckwheat sprout is grown in a very controlled environment in order to achieve the clean and maximum level of nutrients . This is for us to obtain the necessary polyphenol content that ’ ll work toward optimal whitening performance ,” adds Dr . Kyungjin Kim .
MIYU is poised to be the next biggest beauty breakthrough in the Philippines , especially among the youth . Make sure to check it out the first chance you get !
DR . HAE JO AND DR . KYUNGJIN KIM
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