alex | Amway Lifestyle and Experiences 2nd Issue Final 2nd Alex Magazine_high res | Page 12

alex #lifepegs Glam up #LikeABoss Boost your girl power aura with Artistry’s newest All Out Glam series, featuring rich and bold hues sure to draw eyes for that strong, lasting impression! ARTISTRY SIGNATURE COLOR CONTOUR AND SHAPE PALETTE Goodbye, fluffy cheeks! Hello, contoured face! ARTISTRY EYESHADOW QUAD ALL OUT GLAM Let your eyes do the talking with a dash! 12 amway & you This is how we love you, ABO! ARTISTRY FLORA CHIC ROLLERBALL AND LIP GLOSS DUO Always on the go? This lip shim- mer and perfume in one is your per- fect arsenal for quick touch ups in between your meetings and other rendezvous. ARTISTRY SIGNATURE COLOR LIPSTICK Been retouch- ing your lipstick? This tube lessens your touch-ups (and keeps it über moisturized, too!) with just one swipe. 4 Over time, we at Amway have grown to be one of the top independent businesses in the Philippines. Our secret to our success is rather open: It’s not always about the money, it’s about the people. You. Your fellow ABOs. Us. Together. Through this solid and dynamic partnership we cultivate with you, we make sure we and our products grow together. This core value inspired newer concepts in the long run for Amway, such as the following. First is the formation of the Glam Squad, a group of ABOs who are beauty enthusiasts and experts. This group congregates month- ly to collate and exchange ideas, insights, and solutions to improve the current beau- ty brands of Amway: Artistry, the high-end luxury makeup and skincare products; and Miyu, the newly-launched Korean 3-step skincare catering to the younger market. Next is the Amway Growth Strategy work- shop held in July in Cebu City. We invited se- lected ABOs to attend a workshop that was specifically designed for the ABOs to be able to come up with their own ideas and strat- egies to fuel market growth in the next 3-5 years. These are just two of the many more to come. Trust that we at Amway have more lined up this year and beyond, as we reach our goals and exceed our expectations—together! “Through this solid and dynamic partnership we cultivate with you, we make sure we and our products grow together.” 13