# lifepegs
( From L-R ) Danny Cudiamat , Mario Tero II , Khen ROSE Tapdasan
While some of it is true , should we really be this troubled at our generation as how the media paints it ?
It would be counterintuitive and even counterproductive , if you ask Amway Business Owner Gem Tero .
“ There will be more competition in the future because there will be more younger people . The Philippines is gearing towards a good future ,” he says , pointing out how millennials comprise a third of the country ’ s population . As a growing country , you have to have a business where people will consume and spend on consistently .”
“ I think Amway has the edge because we are number one in the industry . And so that ’ s why we ’ re pushing towards the idea of millennials leading . There ’ s so much opportunity for so many people who ’ d want to start their own independent business . They can design their own life , work anywhere and anytime they want , and , most important , make a
“ They can design their own life , work anywhere and anytime they want , and , most important , make a difference to their communities and families .”
difference to their communities and families .”
Only in his mid-20s who recently quit his job to become an Amway Business Owner , Gem would make the quintessential millennial . Yet , like other millennilals , this is just one of his many hats . Gem is actually part of Amway Philippines ’ newly launched Youth and Active Council , a band of young and successful business owners assigned to help shape the company ’ s business direction that ’ s generally friendly to their millennial business owners . Gem is one of around 10 ABOs from across the country convening on a quarterly basis to come up with effective youth-targeted campaigns , encompassing both the online and offline realms .
Ryan Fernandez , an ABO who also dabbles in photography , shares the inspiration about the Council ’ s formation . “ Amway is a 20-year-old enterprise in the Philippines now looking into the future . In those 20 years , there ’ s been a lot of new blood . Most of the ABOs also have children or their second generation who are involved or have reached out as new , excited ABOs .”
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