# lifepegs
( From L-R) Danny Cudiamat, Mario Tero II, Khen ROSE Tapdasan
While some of it is true, should we really be this troubled at our generation as how the media paints it?
It would be counterintuitive and even counterproductive, if you ask Amway Business Owner Gem Tero.
“ There will be more competition in the future because there will be more younger people. The Philippines is gearing towards a good future,” he says, pointing out how millennials comprise a third of the country’ s population. As a growing country, you have to have a business where people will consume and spend on consistently.”
“ I think Amway has the edge because we are number one in the industry. And so that’ s why we’ re pushing towards the idea of millennials leading. There’ s so much opportunity for so many people who’ d want to start their own independent business. They can design their own life, work anywhere and anytime they want, and, most important, make a
“ They can design their own life, work anywhere and anytime they want, and, most important, make a difference to their communities and families.”
difference to their communities and families.”
Only in his mid-20s who recently quit his job to become an Amway Business Owner, Gem would make the quintessential millennial. Yet, like other millennilals, this is just one of his many hats. Gem is actually part of Amway Philippines’ newly launched Youth and Active Council, a band of young and successful business owners assigned to help shape the company’ s business direction that’ s generally friendly to their millennial business owners. Gem is one of around 10 ABOs from across the country convening on a quarterly basis to come up with effective youth-targeted campaigns, encompassing both the online and offline realms.
Ryan Fernandez, an ABO who also dabbles in photography, shares the inspiration about the Council’ s formation.“ Amway is a 20-year-old enterprise in the Philippines now looking into the future. In those 20 years, there’ s been a lot of new blood. Most of the ABOs also have children or their second generation who are involved or have reached out as new, excited ABOs.”
6 6