Alberta Meeting & Event Guide Fall/Winter 2017/2018 | Page 34

to bring that into the décor. For example,
they could have a guest favour that is
a luggage tag, or a passport as part of
their invitation. Those are the things that
people will remember in the long run.
Themes make this easier to incorporate
into corporate events.
How big of a role does Social Media
play in your business?
It is very important. It’s almost surpris-
ing to me how many clients follow me
on Instagram. This is the best way for
me to reach all of my clients if I have
products or something new and exciting
that I want to share. I always put it up
on social media. Facebook, keeping web-
sites up-to-date, making sure that people
can see the transformations of spaces
is all very important. We are all visual,
and it is really difficult for people to see
everything in scale, so when you’re able
to show them pictures of the space that
you’ve been able to transform, it makes it
more relatable.
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For someone who is new in the industry
and thinking about becoming a décor
specialist, what tips would you offer to
them?
I think it is just a matter of working
alongside a reputable company and
learning the secrets of the trade. The suc-
cess of my company is largely because
of the people that I network with. I make
sure that I don’t overcommit myself and I
really respect the different vendors in my
community. I am not a planner, I am a
decorator… I can’t be good at everything.
I think one of the downfalls we see in this
industry is people trying to do too much.
It is very challenging to do everything
well, so you need to decide what you will
focus on and work towards it. Relying
on and aligning with people that do the
things that are outside of your area of
expertise well is critical. Focus on what
you have a passion for... If you a have a
passion for planning, then plan. If you
have a passion for doing décor, then do
décor. But really focus on it and study it
ALBERTA MEETING & EVENT GUIDE • Fall/Winter 2017/2018
and make sure that you are keeping up
with what is new and upcoming. Rely on
the people in our industry for the other
areas – we have an amazing industry
and people love working together. We’re
stronger when we work together. n
The experts