STRATEGIC PLANNING ENGAGEMENT
The ARHC engaged Warbird Consulting Partners to provide physician needs assessments and strategic market analyses to several of our participating hospitals , as described below :
• Physician needs assessment : This analysis assesses physician shortages and anticipated needs given the existing makeup of physicians within a particular hospital ’ s service area . This analysis gives leadership at that particular hospital detailed information to inform them of any provider recruitment and development needs . Warbird would place heavy emphasis on the quantity of physicians needed but also would address the quality of services provided by gathering information from local stakeholders . This includes looking at patient wait times for appointments and opportunities for aligning physician needs with the hospital ’ s strategic goals .
• Strategic market analysis : This would focus on the hospital ’ s performance in its market relative to competing health care organizations in the area . It also would analyze market share performance and analyze instances in which patients live within the hospital ’ s service area but seek treatment elsewhere . The process would assess organizational strengths and weaknesses , financial trends over multiple years , and historical operating volumes to determine sources of financial difficulty .
Hospitals that participated include Whitfield Regional Hospital , Regional Medical Center of Central Alabama , Russell Medical , J . Paul Jones , Northwest Regional Health , Hale County Hospital , and Lakeland . More hospitals will be taking advantage of this resource in the future . arhcresourcecenter . org 5