Alabama Jewelers Association April 12-14, 2024 | Page 33

2024 Convention Speakers

Brian Reaves – ALABAMA ' S PREMIERE CORPORATE MAGICIAN

Brian Reaves is an internationally known , award-winning illusionist and speaker who has performed all over the United States for over 25 years . He has won “ Magician of the Year ” five times - voted by his peers in the International Brotherhood of Magicians , is the 2016 World Champion of close-up sleight of hand magic , and 2020 People ’ s Choice Award winner for close-up . Recently he was voted an audience favorite by the attendees of his TEDx talk . He is also the author of " Ignore the Impossible : Problem-Solving with a Magician ' s Mindset " and “ Metamorphosis : Transform Your Leadership ”, which were released to stellar reviews . With extensive experience both in the art of illusion and in corporate training , Brian ' s presentation is guaranteed to be unforgettable !
TOPIC - " CREATING SHOWTIME MOMENTS "
Does your company create " Showtime Moments " - unforgettable customer interactions that set you apart ? Brian Reaves ' signature 3-step system shows your team how to make every interaction magical , boosting sales
SUNDAY , APRIL 14 | 9:30AM
and loyalty . It ' s a masterclass in putting your clients in the spotlight and leaving lasting impressions . Ready to shine ? Get ready to learn how to turn your clients into your biggest fans !

Tammy Lail – OWNER OF TSL SOLUTIONS LLC

With over 15 years of executive leadership experience , Tammy has consistently demonstrated excellence in various facets of business operations . Having spent over 27 years at Stuller Inc , Tammy showcased exceptional leadership abilities across multiple departments , including Operations , Finance , Supply Chain , Marketing , and Merchandising . This extensive experience has endowed Tammy with a deep understanding of the intricacies of business management in the Jewelry Industry . Beyond her professional accomplishments , Tammy is a dedicated mother to four wonderful adult children , demonstrating her commitment to both her career and her family . In the last three years , Tammy has embarked on an entrepreneurial journey as the owner of TSL Solutions LLC . Here , she has harnessed her expertise to make a significant impact on the jewelry industry by assisting organizations in enhancing profitability , streamlining processes , optimizing inventory practices , and developing robust strategies and business plans . With her wealth of experience and a passion for excellence , Tammy continues to be a driving force in the business world , serving on board and continuing to help companies achieve their goals and flourish in today ' s competitive landscape .
TOPIC - NAVIGATING THE FUTURE OF DIAMONDS : LAB-GROWN VS . NATURAL - A RETAILER ' S PERSPECTIVE
SUNDAY , APRIL 14 | 11:00AM
In recent years , the diamond industry has witnessed a significant shift with the emergence and increasing popularity of lab-grown diamonds . These man-made gems offer consumers an alternative to traditional natural diamonds . As a jewelry store retailer , it ' s crucial to understand the changing landscape of the diamond market and how to respond effectively . This session aims to equip retailers with the knowledge and strategies needed to thrive in this evolving industry .
Audience : This session is ideal for jewelry store owners , managers , sales associates , and anyone interested in understanding the evolving diamond market .

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Session Objectives : 1 . Explore the key differences between lab-grown and natural diamonds . 2 . Understand the growing consumer demand for labgrown diamonds . 3 . Examine the ethical and environmental considerations associated with both types of diamonds . 4 . Develop strategies for effectively marketing and selling lab-grown and natural diamonds . 5 . Discuss the role of education and transparency in customer interactions .