Akar Media Indonesia Episode#01-November 2014 | Page 13

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COCONIZATION
" Mengubah produkproduk tradisi menjadi
lebih modern tanpa
meninggalkan
identitasnya "
In Adhi Nugraha sangat peduli terhadap

kondisi barang kerajinan khas Indonesia.
Menurutnya, kerajinan khas Indonesia
kurang tersentuh denganhal-hal detail
seperti kualitas produk, desain, dan
pengemasan yang cantik. Akibatnya,
produk kerajinan Indonesia kalah
bersaing dengan kerajinan dari luar
negeri.

" Transform products
into a more modern
tradition without
abandoning its identity "
En Adhi Nugraha was very concerned
with the condition of typical Indonesian
handicrafts. According to him, typical
Indonesian handicrafts focus on details
such as product quality, design, and
beautiful packaging. As a result,
Indonesian handicraft products are less
competitive with foreign crafts.

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