Akar Media Indonesia Episode#01-November 2014 | Page 36

Kopi dari Indonesia yang dikenal
di seluruh dunia.
Mari kita menikmati kopi
Indonesia berkualitas tinggi
Indonesia di cafe

Brand Story #1 :

TORAJA COFFEE
En Indonesia is popular for the fourth

largest coffee producer in the world.
Indonesian’s coffee began with its dutch
history, and has played an important role in
the growth of the country. The country is
located in an ideal geography for coffee
plantations and has produced 420,000
metric tons annually, in which 271,000
tons were exported and 148,000 tons were
consumed locally.
The Dutch first planted coffee in Sulawesi is
during 1850. Tana Toraja at the central
highlands of South Sulawesi has been the
prime region for high altitude montainous.
By mid 1870s the Dutch East Indies (V.O.C)
Company expanded arabica coffee
growing areas in Sumatra, Bali and Timor.
Indonesia’s arabica coffees have low
acidity and strong body, which makes them
ideal for blending with higher acidity
coffees. Sulawesi coffees are clean and
sound in the cup. They generally display
nutty or warm spice notes, like cinnamon or
cardamom. Hints of black pepper are
sometimes found. Their sweetness, as with
most Indonesian coffees, is closely related
to the body of the coffee. The after-taste
coats the palate on the finish and is smooth
and soft.

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