INSIDE AIRSOFT
EVOLUTION AIRSOFT
“… as an “ Evolution Face ” you must think about your behavior , not only what you post but also as a player on the fields , and this drives me to excel and wish to spread this along with the message of Evolution International ; exemplary conduct , not only in airsoft , but in life too .”
he stated : “ For us the Evolution Face Program is an extra boost to spread the Evolution brand and its qualities to players , customers and dealers from all over the world .”
And , of colurse , we ’ re lucky enough to have one of those newly-appointed “ Faces ” as a part of our very own Airsoft Action international “ Legion ”, in the form of my friend and fellow “ Bearded Bro ” Bjorn Klockar . I asked Bjorn to expand on what exactly being an “ Evolution Face ” means to him in a practical way , and what responsibilites he has to the company and he responded :
“ Practically my role is to expose the brand in the best way possible , not only by photos and videos , but also to be involved in discussions about Evolution in different forums and on social media . They get a “ man on the ground ” so to say .
“ We are now a team spread over several countries embedded in the global airsoft community , so the exposure gets pinpointed to the right people at the right time , the players themselves . But we also can be of help with development as we are in a direct link to Evolution and their ( development ) staff .” I also asked Bjorn about the benefit to him . “ Well , it ’ s definitely not only that you can get a gun or whatever it may be ! I see it as a mutual ex-posure kind of deal as they also share my photos , put my face in their catalogue , on their web page and so on . That also makes my face and name recognized in both the community and the airsoft industry . Isn ’ t that a nice benefit or what ?
“ Ultimately though , as an “ Evolution Face ” you must think about your behavior , not only what you post but also as a player on the fields , and this drives me to excel and wish to spread this along with the message of Evolution International ; exemplary conduct , not only in airsoft , but in life too , this is something we should all aspire to . This is the core message for Evolution , and you have to know that they are counting on you to bring this message “ front and centre ” in everything that you do .”
It has been an absolute pleasure to get to know more about Evolution International as a company , one that we can trust to deliver new and exciting airsoft products for many years to come ! But for me once again it has been another joyous journey of discovery , one that I have undertaken in possibly the worst of times from my office desk and returned from enlightened and strengthened by my experience !
Along the way I have got to speak even more to my old friend Bjorn but have made new friend-ships based on mutual trust and a passion for airsoft with both Sergio and Francesca at Evolution ; my thanks go to them for their kind participation in the creation of this article and not only do I look forward to seeing them at a show as usual soon , but also one day to visiting them in person and seeing everything firsthand . Now that will be a journey to look forward to ! For more information on everything that Evolution International create , please pay a visit to www . evolutioninternational . it AA www . airsoftaction . net 39