LAST POST
FEELING BINARY
GLOBAL REACH
Regardless of my personal experience
with advertising, businesses can see the
advantages of reaching a far larger global
market. Most serious retailers do an
amount of trade abroad and we are all told
in the brave new Post Brexit world we’ll
have to do more. Perfect opportunity, as
suddenly your advertising spend is going
much, much further. Think “Rangoon”
rather than just “Rotherham”! I don’t
know the details, but I suspect the cost
of advertising hasn’t changed much, if
at all but what you do spend now buys
you global reach. How’s that for a value
proposition? Remember, it’s advertising
that pays for magazines, and the pool of
potential advertisers has also just expanded
to be global as well.
And that’s how you make it free. You
have seriously improved your overall
costs, while offering far better returns to
advertisers and potentially adding more
advertisers to the mix. Oh, it’s also just
possible that being free, you will reach
many, many more readers and not only
that, you can quantify how many readers
you have, where they are and quite
probably what they’re reading within the
magazine. That’s proper data that allows
you to establish what’s working and what
isn’t - and that allows you to craft a better,
more appealing magazine, which leads
to more readers…. You get the idea. It’s
not a new idea, not these days but it is
a brave move when there are naysayers
just waiting to crow at a false dawn and
luddites who are unimpressed by any hint
of moving with the times.
For myself, I was excited to hear of
these changes and to see them actually
happening. The stuff I write has been read
in all sorts of odd places and that was
never a motivation for me. I’m quite happy
to write about airsoft as I see it, from
a distinctly British perspective but I am
looking forward to learning more about
how it is played across the world. Who
knows, maybe I’ll find I can do years’ worth
of “compare and contrast” pieces!
It’s highly likely that the majority of
you are not Radio Four listeners, let alone
listeners to “Just a minute”, a show hosted
by late Nicholas Parsons. In his intro he
invariably referred to their audience,
as “not just in the UK, but around the
world!”. That’s the world the Airsoft
Action now inhabits, a global world where
we are all connected through airsoft.
Now, tell me that’s not exciting! AA
“MOST SERIOUS RETAILERS DO AN AMOUNT OF TRADE ABROAD AND WE ARE ALL TOLD IN
THE BRAVE NEW POST BREXIT WORLD WE’LL HAVE TO DO MORE. PERFECT OPPORTUNITY, AS
SUDDENLY YOUR ADVERTISING SPEND IS GOING MUCH, MUCH FURTHER. THINK “RANGOON”
RATHER THAN JUST “ROTHERHAM”!”
Airsoft & MilSim News Blog
@AMNBOfficial
Airsoft & MilSim News Blog
@airsoftmilsimnewsblog
&
AWARD WINNER
WWW.AIRSOFT-MILSIM-NEWS.COM
www.airsoft-action.online
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