Airsoft Action 01 - Oct 2011 | Page 31

A professional skier and windsurfer competing at international level, Carl’s background was in the extreme sports market. He quickly embraced the airsoft culture, becoming heavily involved in gaming and promoting the sport through Edgar Brothers. Carl recognised that there was an opportunity for tier one products aimed at the airsoft market in the UK and was responsible for the launch (and subsequent product management) of Magpul PTS. Carl says, “We see more airsoft sites appearing almost weekly and there is a noticeable transition from paintball to airsoft. This growth is due in part to the gaming market influence, with games like Call of Duty having a big impact on a player’s perception of guns and the military. Both players and sites are embracing all aspects of the military and gaming market, trying to make the experience as realistic as possible. “The Edgar Brothers Airsoft Team has the ability to target specific customer requirements, with merchandising and training to support our portfolio of wellrespected brands including BlackHawk and Vertx performance gear, HWI and Line of Fire gloves, SureFire torches and weapon lights, Danner Boots and ESS eyewear to name but a few. The airsoft community love these tried and tested products because they are used by military forces globally and meet the aspirational need to be as realistic as possible. ” INSIDE AIRSOFT EDGAR BROTHERS AIRSOFT DIVISION - THE HOME OF MAGPUL PTS Edgar Brothers has a long-standing relationship with Magpul, so it was a natural progression for the company to work with Magpul PTS. In April 2010 we signed an exclusive distribution deal with Magpul PTS, investing heavily into the full line of guns and accessories and working closely with RoHS to ensure that all products were UK compliant. Derek Edgar explains, “In September 2010 the Magpul PTS Masada launched in the UK. The most important thing was making sure we had great availability while still providing our