FROM THE PRESIDENT
CONTENTS
Feature story
30
Rising Rates and Recession
With Barry Habib
Letter From The President 3
Mortgage Brokers AIME
To Level The Playing Field 4
Mat Ishbia On
Building A Culture Of Success
Skills Your Employees Need To
Create Customer Loyalty 6
9
Are You An Accidental Diminisher?
12
7 Strategies To Take
14
Your Business To The Next Level
Are You Chronically Late?
8 Tips For Showing Up On Time 16
Pre-Suasion:
Selling Into The Ideal Moment 20
Overcome The Digital Gap With
Free Social Media 22
Meetings, You’re Doing Them Wrong 24
Q&A
With A Top Mortgage Broker 26
Ask The Real Estate Professionals:
Common Mortgage Questions 28
Rising Rates and Recession
What Does It Mean To You? 30
AIME: Independent Together
Welcome to the Fall edition of AIME Magazine. I am extremely honored to
be a part of the positive uprising of AIME and our community of independent
mortgage experts. We have experienced tremendous growth — climbing to
more than 37,000 members — and are continuing to drive a long-overdue
reshaping of the industry. New ideas and technology platforms are in the
works that will allow us to better connect with each other and with wholesale
lenders all across the country. And our upcoming AIME Fuse national
conference event on October 20th in Las Vegas has been gaining great
traction and exposure and is sure to be a valuable experience for all.
Our success over the past few months would not have been possible without
the great efforts and the thousands of hours contributed by so many who
believe in AIME’s vision and direction. I would like to thank our sponsors and
contributors on every level of this organization. We are truly creating a united
focus within our community and I look forward to continuing to build AIME
with each of you.
Marc Summers
President, AIME
3