AIME Magazine AIME Magazine | Page 22

SOCIAL MEDIA Overcome The Digital Skills Gap With Free Social Media DESPITE MORE of our everyday life moving online, many of us still don’t know how to properly use the technology tools available in the workplace. In fact, over 90 percent of companies say that their workforce lack digital skills, especially in areas like social media. With this lack of skills costing U.S. businesses an estimated 1 trillion dollars per year, education is becoming the most powerful way for businesses and individuals to begin closing the digital skills gap. According to Cameron Uganec, former senior director of social, community and education at Hootsu