DO YOU KNOW YOUR
BRAND?
BE BOLD. OR ITALIC. NEVER REGULAR.
Differentiate your brand by:
• planning the experience you want your customers to
have;
• creating a memorable logo that encompasses the
overall vision;
• developing a message and tagline that is obvious and
elegant;
• being strategic with how you communicate with
current and potential customers;
• making sure your brand isn’t easily confused with
competitors; and
• standing out and being better than the rest!
Your brand is your promise to the consumer — the
foundation of how you strategically communicate with the
marketplace. The stakeholders behind your brand should
reflect your company’s vision. The target audience should
be able to easily understand what they are getting with
your brand. Be clear and concise.
BE THE BRAND THAT IS KNOWABLE, LIKEABLE, AND
TRUSTABLE.
APPLE, COCA-COLA, Google, and McDonalds. These brands
differentiate themselves through exceptional marketing,
cutting-edge technology, a dynamic social media presence,
and a thorough customer service repr