FROM THE PRESIDENT
CONTENTS
Feature story
30
Mortgage Q&A
With John Councilman
Letter From The President 3
Do You Know Your Brand? 4
The First Mortgage Expert Workshop 5
What a Realtor Looks For In a
Mortgage Expert 8
Layer Capabilities
The Science Of Great Conversation
10 Powerful Quotes
9
10
Jack Daly
Having Grit 14
Lenders 28
12
Welcome to AIME!
The Association of Independent Mortgage Experts (AIME) has launched
as an organization committed to empowering independent mortgage
professionals and strengthening the wholesale mortgage channel to levels
Customers & Community
16
that have never been seen before. We are thrilled and excited to have you as a
part of our initiative to help brokers thrive and succeed in our marketplace. We
Living the Service Mantra
are operating with a growth-focused strategy, providing tools and resources
to propel the wholesale channel.
Scaling Leadership
20
AIME was formed to unite, empower, and champion the people who we
believe are the best option for homebuyers: independent mortgage experts.
How to Coach Like a Leader
22
Our community does so much more than just broker deals for our clients. We
are mortgage advisors who provide expert guidance and education about
AI In The Workplace
24
mortgage products and the mortgage process in the same way a financial
A Look Ahead
advisor does for finances and investments. AIME is focused solely on the
independent businesses in our industry. And by joining forces, we aim to
Millennials
25 reshape the public perception of us as mere brokers, grow our collective
An Inside Look With Anthony Casa
share of the mortgage marketplace, develop our talent pool, increase our
competitiveness, and support one another.
Brokers Vs. Bankers
26
Exciting times ahead!
How To Find The Right Mortgage
Marc Summers
President, AIME
Mortgage Brokers Take On Wholesaler
3