THE MIND IS
A POWERFUL
FORCE
P
rovocative and inspiring sessions by industry experts and thought
leaders are at the core of AIME’s highly anticipated Knowledge
Program for 2018.
Taking an in-depth look at event technology, regional and global
industry trends and forecasts, and case studies on techniques to
enhance pop culture, destinations, and live events, the program is
designed to offer practical skills and insights to benefit growth and
understanding in the changing landscape.
“Knowledge, connections and experiences, are the driving forces
behind the program, which draws on the expertise of presenters,”
says Angela Sciacca, Project Manager, AIME. “With six sessions in
total over the two days, attendees will have ample opportunity to dive
into the coming trends, and learn from industry stalwarts.”
Mindfulness, Neuroscience and Human Behaviour – and what do
these have to do with Meetings & Events? at 9:30am is great way to
prepare you for the next two days. Wellness, mindfulness and human
behaviour coach Peter Bliss will help you understand what’s really
going on inside and give you some simple techniques and messages
that can transform your life. Come and learn about the science
behind your behaviour and pick up some simple mindfulness tips that
will change your perceptions and build your resilience.
The rise of geek culture has made way for massive festivals and
expos where it can be marketed, promoted, and celebrated. From
Comic Cons to Video Games – Behind the Scenes of ReedPop, the
World’s Biggest Pop Culture Event Organisers at 11:45am looks at
what does it take to build a consumer expo with literally hundreds
of thousands of attendees, each looking for a personal connection
to their favourite brands? Guy ‘Yug’ Blomberg, Global PAX Content
Director, ReedPOP, and Laura Blagys, Marketing Manager, ReedPOP,
will share stories of the rise of pop culture events in Australia, the
challenges faced, and unique learnings.
Get a global update with 2018 Global meetings and events
forecast at 1:35pm with Adeline Kang, Regional Strategic Sales
and Account Management APAC, American Express Meetings &
Events, who will share insights into key global and regional trends
impacting the meetings industry for 2018 and what it could mean for
your meeting program – including event design, meetings in China,
benchmarking your meetings program and rate shifts for air and
accommodations.
Hear the views of a major corporate client, an agency principal
and a leading supplier on the need for greater professionalism in
business events and what failing to address the need could mean
for the industry with Professional Standards in Business Event
Management – Presented by PCMA-ICESAP at 3:45pm. The panel
discussion includes Caleb Bush, Managing Director, George P
Johnson, Michelle Crowley, Senior Director, Global Strategy, PCMA,
Jeremy Baker, Director of Business Development, Meetings &
Events, Pan Pacific Hotels Group, Georgie Farmer, Group Manager,
Global Travel, Meetings & Events, Microsoft Procurement.
TOMORROW’S SESSIONS INCLUDE
Mike Williams, Senior Partner, Gaining Edge
What destinations are doing to woo business events, 9.30am
Vincent Mehta, Business Development Manager, Cvent
Amplifying the power of live events, 11.45am
Robyn Johnson, CEO, Meetings and Events Australia, Dean
Zabrieszach, Chief Executive Officer, HMI Technologies, Michael
Walsh, Director of Strategy and Innovation, Melbourne Convention
and Exhibition Centre and Jo-Anne Kelleway, Chief Executive
Officer, Info Salons Group
The way we live: Technology and events, 1.35pm
AIMEDaily Day 1, 2018 5