Raising the profile of the Yorkshire and Humber region and its assets
Whilst the region is home to a wealth of health and life sciences assets , many of which are world-renowned , the region as a whole fails to punch its weight in terms of recognition as a centre of excellence for health and life sciences innovation .
Much of our work seeks to improve the reputation of the region and its assets , whether it be indirectly through our work building collaborations , or through specific targeted activities . Our work with international innovators ( see page 44 ) and health systems seeks to raise the profile of the region as a go-to place for health and life sciences innovation , seeking to drive inward investment and activity within the region . For example , our work with the Ministry of Public Health Thailand sought to raise the profile of innovators based in the UK and the region who offered digital innovations which could help address Thailand ’ s growing mental health challenge .
Other work focusses upon better mapping and identifying the assets within our region which would benefit from an increased national / international profile and working with these assets wherever possible to help increase their reach . We also work closely with regional stakeholders to better understand the health and life sciences offer over a Yorkshire and Humber footprint , increasing the strength of the region ’ s national and international value proposition .
Summary
Whilst the region has many deep-rooted interlinked health and economic challenges , the region is also flourishing with opportunity to address these challenges locally , as well as having a highly compelling offer to others . We will continue working closely with regional stakeholders to capitalise on the region ’ s potential for the benefit of the population ’ s health and prosperity , as well as continuing to spread the region ’ s offer to national and international stakeholders to drive investment and activity .
70 Transforming Lives Through Innovation