AHSN Impact Report 2021 | Page 37

Anybody can do anything if you put your mind to it , never give up on what you believe because the reward at the end is only the beginning to more rewards .”
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Anybody can do anything if you put your mind to it , never give up on what you believe because the reward at the end is only the beginning to more rewards .”

Craig Chaytor , Founder , I . M . M . E

me , and I wanted her to be part of this forever .
She struggles in life with her disability called Williams Syndrome and showed an interest in Virtual Reality ( VR ) but could not use it as it was too much of a sensory overload for her . I couldn ’ t find any other platform designed for children with a disability to help them in V . R .
I created I . M . M . E . to help children feel safe when they are in hospital and are feeling anxious and scared . If a doctor wants to perform a medical procedure on a child , they can use my product to help calm them so the doctors can do their job . It can also help within education .
What have you learnt on the Propel @ YH programme ?
Propel @ YH is an amazing programme to be on . I personally learnt a great deal from it . From a personal perspective , the programme provided me with confidence in myself to learn new skills that I needed to move my innovation forward .
The partners of Propel @ YH have really given me the skills I need , from Hill Dickinson providing legal aid and regulations into medical products to mHabitat providing me with very useful information and research aspects I needed to think about .
How has the Propel @ YH programme helped you ?
The Propel @ YH programme didn ’ t just help me ; it made me a better person . When I first applied back in 2020 , I wasn ’ t optimistic because I am a solo owner and did a lot of work myself with no team , which I thought would go against me - but I stuck to it and did my pitch to join the Propel @ YH programme . I was very nervous , and it showed because my legs were shaking my laptop so bad that it made the panel laugh .
However , the panel saw something in me and my product and how it can help change a child ’ s life , and we were accepted to be part of the Propel @ YH programme . I have connected to so many other establishments across the country , networked on a large scale , gained new friends - from the other cohorts that joined the programme to Jon Fordham at the AHSN and Dawn Carhart from Barclays Eagle labs , all of whom provided me the valuable life skills I needed to move forward with I . M . M . E and offered continuous support .
The Demo Day at the end of the programme was the perfect opportunity to showcase our product and gave me the reassurance of continued support after the programme finished . I honestly can ’ t thank them enough for believing in me and I . M . M . E and accepting me onto the programme .
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