How Propel @ YH has shaped my journey
© I . M . M . E
We interviewed Craig Chaytor – one of the innovators from this year ’ s Propel @ YH cohort – about his experience of being part of the accelerator . Craig is the founder of I . M . M . E , an interactive physical book combined with technology . Each page is a sensory driven story or fun adventure that has been created to help calm children in difficult situations .
Craig Chaytor , Founder of I . M . M . E
Could you tell us how I . M . M . E was created and what the main challenge is that the product is trying to solve ?
The idea came from my daughter , Imogen . I . M . M . E which means ‘ Imagine Making Memories Everywhere ’ was named after Imogen because she is the one who inspired
30 Transforming Lives Through Innovation