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Gentell
already doing in wound care, nursing homes, or post-acute care, and supports traditional Gentell values, then we make that acquisition.”
ManukaMed was the natural fit, deepening Gentell’ s line of medical-grade honey wound dressings. First Honey was a stretch, opening a consumer market the company had never served.“ We knew very little about consumer products. It was a completely different go-tomarket model from what we were used to. I’ m a big believer in building capabilities internally, but in this case we needed to acquire a company that specialized in consumer products.” The acquisition extended Gentell’ s reach into retail, where First Honey products are now sold through major chains and online channels across the US.
Not every growth initiative came through acquisition. Earlier this year, Gentell introduced ClaraVie, a skin protection line of cleansers, washes, and shampoos developed in-house and built around the needs of its existing patient population. Gentell makes ClaraVie at its
When employees recommend their friends or family members to work for us, I see that as a great testament to the culture we’ ve built
Toronto facility following years of planning and investment.
“ Many of these products are focused on protecting the skin. Preventing a wound from developing is a great thing to do. The same is true of washes and shampoos. Hygiene is very important, because using the right cleansing products helps protect the skin and prevent damage.”
Across the pond
Growth remains a priority, particularly in the UK, where David spends time each month and where Gentell continues to expand its
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