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servicing interest and actually paying down debt.“ Other groups’ service interest. We actively pay down our debt.” he observes. For partner dentists, this approach reshapes risk and reward.“ As we pay down debt, we become stronger on the balance sheet and build equity over time,” he adds.
These financial choices connect directly to clinical standards.“ We’ ve turned down practices when they weren’ t the right fit, whether clinically, operationally, or philosophically,” he explains. Quality always goes hand in hand with performance.“ You can’ t scale a practice long term while delivering poor dentistry. Redos, remakes, and unhappy patients eventually show up in the numbers,” he warns.
CEREC and digital dentistry rootso
Dr. Puri’ s view on quality comes from his own clinical career and his early involvement in digital dentistry. He graduated from USC School of Dentistry in 1997, completed his residency, and then built a private practice in Los Angeles. Along the way, he joined professional forums that brought together dentists who wanted to compare approaches and outcomes. Those experiences opened doors to speaking opportunities, training roles, and eventually to leading education events for thousands of dentists.
His journey led him into CAD / CAM dentistry through CEREC and into teaching roles that took him across the United States and internationally, presenting clinical work at
If you’ re putting your work on a sixty-foot screen in front of thousands of people, it better be the best dentistry you can deliver
that level shaped his standards and habits.“ If you’ re putting your work on a sixty-foot screen in front of thousands of people, it better be the best dentistry you can deliver,” he says.
Education grew into a business and a platform for seeing change over time. Dr. Puri founded what would become CDOCS, combining online learning with hands-on training. Over 17 years, the program reached thousands of clinicians.“ You could see doctors start tentative and come back later with practices that had changed. Education drives skill growth, practice growth, and better patient care,” he shares.
Those lessons shape how Imagen develops its clinicians today. Unlike education companies focused on enrolment numbers, Imagen builds learning internally.“ In my role today, we only run programs we believe in. These are our doctors. Attendance isn’ t the driver. Impact is,” Dr. Puri explains. Education focuses on procedures, systems, and workflows that make a measurable impact inside each practice.
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