AH Industry Report Allocator Activity_Q2 2024 | Page 8

• Readership statistics based upon the professional allocators accessing our database have increased by 7 % YOY , with the users visiting individual fund profiles 31,341 times
• Outside of Equity Long / Short ( directional strategies ), systematic Market Neutral and systematic Multi Strategy funds saw the largest increase in profile visits ( vs . prior 12 months ). On the other hand , the interest for Macro managers seemingly waned , with only 20 % of funds seeing an increase in profile visits
• At the fund level , AQR APEX UCITS gained the first place as the most popular fund in the universe
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