AH Industry Report Allocator Activity_Q2 2024 | Page 5

For more information on any of the featured funds or for any queries regarding the data presented , email us at research @ keplerpartners . com
Kepler has been active in the Alternative UCITS sector since 2009 when the universe was in its infancy , giving us unparalleled knowledge of the sector , its managers and the investors they serve . This report is designed to give readers a holistic understanding of the Alternative UCITS universe .
The report is constructed from 3 core building blocks :
1 . User Activity – Our market-leading research database , www . absolutehedge . com , is accessed by a tailored global audience of over 7,000 investment professionals . This unique dataset provides a fascinating insight into the strategies popular with the allocator community and how these preferences evolve over time
2 . AUM & Flows – We have been tracking AUM and flows since the inception of the website ( 2010 ). This data is used to drive further insights into new launch activity , fund closures etc , providing more granular intel into the funds , strategies and sectors that are growing and shrinking
3 . Performance – The industry lives and dies by performance , and as such we collect , curate , and seek to understand the trends and drivers of performance
Note : All analysis and figures behind this report is sourced from our website . The user activity data presented is based upon the database subscribers , and only includes views from Users classified as “ Allocator ”.

For more information on any of the featured funds or for any queries regarding the data presented , email us at research @ keplerpartners . com

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