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nologies to market. After all they stand to gain so much from such technological innovations. The vision of microbial assisted increase of agricultural productivity in an environmentally-sound and economically feasible way need to be realised if we, as agriculturists, were to stand any chance of rescuing credibility as agents for positive change in this, our world. However, it has to be acknowlegded that no one technology or practice would solve our multidimensional problems. For us to reach our goal of sustainable intensification over the coming years will require a huge collective effort from multidisciplinary stakeholders. Let nature be our guide! References Bhardwaj D, Ansari MW, Sahoo RK, Tuteja N. 2014. Biofertilizers function as key player in sustainable agriculture by improving soil fertility, plant tolerance and crop produc- tivity. Microbial Cell Factories 13: 66 -76. Weekley J, Gabbard J, Nowak J. 2012. Micro-level management of agricultural inputs: emerging approaches. Agronomy 2: 321-357. Welbaum GE, Sturz AV, Dong Z, Nowak J. 2004. Managing soil microorganisms to improve productivity of agr-ecosystems. Critical Reviews in Pant Sciences 23(2): 175193.