Agri-Insights Issue 16 | Page 3

CONTENTS

CONTENTS

4 7 12

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22

4

KNOW WHAT TO SAY , WHEN . An editorial calendar to get you organized .

6

A MARKETING ADVENTURE IN 2017 ? Helpful tips to get ready for the journey .

7

KEEP ‘ EM COMING BACK . Active website content speaks for itself .

10

HUMAN ATTENTION SPAN = 8 SECONDS ! Newsletter content that will grab your audience — quickly .

12

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THE POWER OF PHOTOGRAPHY . A visually dynamic rural lifestyle montage .
MAYBE YOU NEED A MAGAZINE … … to tell your story and connect with your community .
WATCH A VIDEO , OR READ A
BLOCK OF COPY ? NO CONTEST — put your information in motion .

18

20

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SPRUCE UP YOUR WEBSITE . And get ready for lots of web-savvy visitors .
A VOTE FOR INFOGRAPHICS . The brain processes visual information 60,000 times faster than text .
KNOW YOUR CUSTOMERS ’ PAIN POINTS . They just might drive your 2017 marketing strategy .
VISTACOMM . COM
ISSUE 1 2017 AGRI-INSIGHTS 3