r
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i
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on tools
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it
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ins elec
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s
cro rent
f e
ro
de a diff
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innovative
rov ses
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tech nolog y
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we employ to make
ow th an
r
their jobs easier, that
a g e pa
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sets us apart from the rest of
e
the industry.”
oth a div
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That’s a story worth telling, and ProAg
. Th w
ies follo
has taken an approach to telling it that
,
st r
matches their corporate culture, creating targeted
du ever
in w
messages that fit their diverse audiences and utilizing
nd , ho
a h
the latest communication technologies to deliver them.
c
ns
tio ll. Ea
As a national company with regional offices insuring
a e
c
more than 100 different crops, one size does not fit all
pli it w
f ap ing
for the ProAg newsletter. VistaComm publishes their
o
t y tell
quarterly, four-page newsletter in four regional editions.
e
ari d to
Some content is national, but there is dedicated space in
v e
each issue for stories of regional interest.
tt
mi
ProAg has also established itself as the go-to Web
BECOMING
THE SOURCE
ProAg® is the sixth-largest provider of crop
insurance in the United States. Headquartered in
Amarillo, TX, they serve agents and their customers
nationwide thro ՝