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Storytelling
The Recipe
Memories of a grandmother sharing her secret ingredient,
old scribbles in the margins of a cookbook, recipes passed
down from generation to generation—these are only a few
reasons why the kitchen is dubbed the heart of the home.
There is something special about the kitchen and sharing a
meal with others. Conversation is exchanged, relationships
are formed and strengthened, and memories are created.
Storytelling plays a similar role for businesses. A welldelivered story can appeal to emotions, form a connection,
generate interest, and even create memorable moments for
those involved. As a result, new business is stirred up and
customer relations are strengthened. Find the VistaComm
passed-down storytelling recipe below.
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