from ?fill in the blank? brokerage to
switch. They did, and soon after realized
it was a mistake. I?m not going to name
names, because I don?t have to. You
likely already have your own stories you
could share about this.
It?s no secret that brokerages need
agents to survive. The more agents they
have, the more money they make. In
addition, many brokerages have also
developed great internal ?profit centers?
from office fees, desk fees, training fees,
in-house marketing services, in-house
coaching, etc., but that is a topic for
another day.
So if we al l know and agree t hat
brokerages need agent s t o survive, t hen
why are agent s so bl inded or gul l ibl e
when t hey arebeing sol d a bag of
goods?
Recruiters and brokerages have
practiced and refined their ability to
close you. As agents we are vulnerable
and easy to close because this
profession is filled with so much
uncertainty. This is why we fall for most
of the hype and magical unicornsthat
are being promised to us in order to get
us excited enough to make a change.
I share this phenomenon with you
because all too often I speak to agents
who tell me how F