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NEWS
BRIEFS
The fully reimagined and now annual pre-Christmas iteration of INTERMOT will be staged in Cologne , Germany , from December 5 to 8 , 2024 . Companies registered so far include BMW , Honda , Kawasaki , Suzuki , Triumph , Yamaha , Royal Enfield and SYM . Promising to " re-energize the motorcycling experience for all bike fans ," the organizers say it will " take a more focused approach by delivering what has always been at the heart of INTERMOT - a unique overview of current and brand-new motorbikes as well as the hottest trends in the accessories segment - while also devoting more attention to the younger generation with the spotlight on the target group of 18 to 30-yearolds who are either already gripped by motorbike fever or yet to catch the bug ."
Yamaha has launched a mangrove planting project in Indonesia - " Sustainable forest management and ecosystem conservation will help keep oceans pristine for future generations ."
Having first raced in Hungary in 1990 , and again in 1992 ( but not since ), MotoGP ( and the WorldSBK Championship ) will return to Hungary - at the Belaton Park circuit - in August 2025 .
It has emerged that Liberty Media cannot , apparently , fully afford the acquisition of MotoGP and WorldSBK rights holder Dorna Sports ( Madrid , Spain ) after all . It is selling over 10 million shares in Formula1 in order to complete funding of the $ 4.2bn MotoGP purchase .
Even among the tribe of Private Equity giants , Bain Capital doesn ' t exactly have the best reputation . What ' s more , PE involvements in the motorcycle industry don ' t generally " end well ." No surprise then that a wave of despond has greeted the news in Japan that U . S . giant Bain Capital is to acquire the largest motorcycle retailer in Japan - the " Just For Riders " Red Baron Group . Starting out as a Yamaha Center in Okazaki City in 1972 , the national Red Baron network now numbers over 300 outlets , some 2,500 staff , and has always been noted for its customer-centric approach and positive messaging about life on two wheels . The deal values Red Baron at around $ 700m , and those gifted and seasoned motorcycle industry professionals at Bain will no doubt now be explaining to those 2,500 staff what they ' ve been doing wrong all these years by reinvesting their profits into the business and " putting the customer first ."
Kellermann Relaunch
Kellermann , the internationally recognized Aachen , Germany based manufacturer of innovative , highquality motorcycle lighting products , has repositioned itself following the successful completion of its reorganization . A new investor has stepped in and will continue the business as Kellermann Lighting GmbH & Co . KG . " This secures the business and creates a solid basis for continuity and economic success . " We are relieved and proud that we have been able to secure the future of our company and the jobs of our employees . This has only been possible thanks to the close cooperation of everyone involved . We would like to thank our team , our customers and our business partners for their patience and trust during this challenging time ," said Marion Wölki , Head of
Although Harley is struggling for sales of its Pan America ADV ( aka ' Dual Sport ') in the United States , in Europe it continues to win friends and influence races . Last month , we reported on H-D Europe ' s certified off-road instructor Ralf Wiesenfeller ' s ' Big Raid Aventure ' class win in the Bosnia Rally . This month , news of Dakar veteran Joan Pedrero ' s ' derring-do ' on his almost stock 152 bhp RA1250 - taking the win in the ' Maxi Trail ' category at the Baja Espana Aragon Rally in Spain in July , placing an excellent 21st out of 83 bikes in the overall standings . The legendary Baja Espana Aragon is admired and feared for its challenging tracks in equal measure and took place as an even more demanding edition this year . The ' Maxi Trail '
Marketing and Sales . The relaunch is accompanied by a modernization and focus on Kellermann ' s proven strengths . " The company ' s extensive and unrivaled engineering expertise will in future form the basis for a passionate manufacturer of high-quality motorbike lighting . At the same time , Kellermann ' s proven set of values will continue to point the way . " More than ever , Kellermann will listen to the wishes of its customers and offer products with which motorcyclists can specifically refine their bikes . " The aim is to recognize trends more quickly , shape them into unique products with the legendary
Pedrero Takes ' Maxi Trail ' Class Win at Baja Espana Aragon
Drag Specialties has hired Adam Ladd to the East Region sales team roster , covering the NJ / NY area . Adam ' s career includes several years of management experience at the dealer level as well as over 22 years of riding category is for motorcycles over 600 cm3 displacement , which pitted the Pan America against many of the leading ADV models in the world . Pedrero has had several opportunities to push his Pan
Adam Ladd Joins Drag Specialties expertise , mainly on sportbikes . His current ride is an ' 08 Honda CBR 1000 . In his free time , Adam enjoys hiking , shooting archery and martial arts . www . dragspecialties . com
Kellermann touch and bring them to market . Aachen will remain the location of the manufacturing headquarters in the future and will continue to produce high-quality motorbike headlights with passionate employees ."
America to the maximum this year - in the Africa Eco Race and the Bassella Enduro and Baja TT Dehesa Extremadura , both in Spain - securing another ' Maxi Trail ' class win in the Dehesa Extremadur .
18 AFTERMARKET MOTO DESIGN - NOVEMBER 2024 www . AMDmag . com