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I n t e r n a t i o n a l M o t o r c y c l e I n d u s t r y S p e c i a l i s t s
EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
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BEN OAG ben @ dealer-world . com
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HORST RÖSLER www . motographer . de
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OCTOBER 2024 (# 303 )
COMMENT : What A Mess !...................................................................................... 4
When you get to the stage when a company ' s problems even have problems , then you know it ' s time for a change ! In amongst all the multiple levels of furore about Harley ' s multiple difficulties and issues , treating its dealers like an ATM network is ' original sin '. Although the company has some of the best motorcycles it ' s ever made coming off the production line , the company appears to be in its worst tailspin since its 2008 ( and 1984 ) near death experience .
DRAG SPECIALTIES : Destination Milwaukee ............................................................. 21-26
It ' s a bit like returning to the ' Mother Ship ', but now the aftermarket has its own reasons for indulging in a touch of Milwaukee experience . LeMans has had to come off a long run in terms of transitioning its summer NVP Product Expo from Madison , but the wait was well worth it .
CAN-AM : ' Pulse ' and ' Origin ' .................................................................................. 14 Referencing the electronic nature of the new models and the brand ' s motorcycle off-road origin story , BRP ' s Can-Am brand has now unveiled its much-anticipated return to the off-road market , however , with mixed , indeed mostly negative ( pun intended ) reactions to the charging cycle and range of metrics it offers . A downtowner and an off-roader are a sound start-point strategy , but with the EV sector softening , only compelling tech will drive demand .
KAWASAKI : Gas works , sorta ! ........................................................................................................ 12
Kudos to Kawasaki for delivering on its determination ( obsession ?) to show that hydrogen can at least power a sportsbike around a lap of the Suzuka circuit , and for holding up its end of the Japanese ' Big Four ' consortium ' s commitment to explore the art of the possible for hydrogenpowered PTWs . But there ' s a long way to go - a lot further than that tank will deliver !
AMA : 100 Not Out ........................................................................................................ 10
Congrats and Kudos to the American Motorcyclist Association for 100 years of serving the community ! The MIC celebrated its own ' ton ' a few years ago , and , of course , many of our leading motorcycle brands also have early twentieth century origin stories . The AMA ' s Vintage Motorcycle Days saw tens of thousands of enthusiasts showing the love .
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‘ World Championship of Custom Bike Building ’ is a registered trademark of Robin A . Bradley , Dealer World |
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P O S T M A S T E R
AMD ( ISSN 1465-7627 ) is published monthly by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom . Subscription price $ 200 per year . Postmaster : Please send address changes to : AMD , Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom or e-mail to sara @ dealer-world . com
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PRINT BY WARNERS MIDLANDS BOURNE , LINCOLNSHIRE , GB |
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ISSN 1465-7627 |
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AFTERMARKET MOTO DESIGN - OCTOBER 2024 3 |