2024
Dates / venues subject to change or cancellation . (*) Some dates provisional . " Check before you buy "
SHOW
ZONE
2024
Bagger Racing League 4 Willow Springs , CA , US • Nov 16-17 www . baggerracingleague . com
Custombike Show Bad Salzuflen , DE • Nov 29-Dec 1 www . custombike-show . de
INTERMOT Cologne , DE • Dec 5-8 www . intermot-cologne . com
Parts & Labor Custom Motorcycle Expo San Diego , CA , US • Jan 11-12 www . biltwellinc . com
Motorcycle & Powersports Show Vancouver , CN • Jan 17-19 www . motocanada . com
Motor Bike Expo ( MBE ) Verona , IT • Jan 24-26 www . motorbikeexpo . it
MP Motorcycle Show Helsinki , FI • Jan 31-Feb 2 mp . messukeskus . com
Motorcycle & Powersports Show Calgary , CN • Jan 31-Feb 2 www . motocanada . com
Colorado Motorcycle Expo Denver , CO , US • Feb 1-2 coloradomotorcycleexpo . com
Garage Brewed Cincinnati , OH , US • Feb www . garagebrewed . com
AIMExpo Las Vegas , NV , US • Feb 5-7 www . aimexpousa . com
Chopper Fest Ventura , CA , US • Feb 9 www . chopperfestival . com
Motorcycle & Powersports Show Toronto , CN • Feb 14-16 www . motocanada . com
Motorbeurs Utrecht , NL • Feb 20-23 www . motorbeursutrecht . nl
Mama Tried Milwaukee , WI , US • Feb www . mamatriedshow . com
Motorräder Dortmund Dortmund , DE • Feb 27-Mar 2 www . zweiradmessen . de
Moto Festival Bern , CH • Feb 27-Mar2 www . motofestival . ch
Motorcycle & Powersports Show Montreal , CN • Feb 28-Mar 2 www . motocanada . com
Daytona Bike Week ( 83 ) Florida , US • Feb 28-Mar 9 www . officialbikeweek . com
Motosalon Brno , CZ • Mar www . bvv . cz / motosalon
SBS " Empowers the U . S . Motorcycle Industry " with Certified Brake Specialists
Motorcycle brake system components , not least the brake pads , are vital in ensuring performance and safety . Recognizing the need for specialized knowledge in this area , SBS Friction A / S , a leading provider of brake pads and friction solutions , has launched a unique product training program - the SBS Brake Academy . A comprehensive training program that is designed to certify national distributors of SBS products , dealerships and mechanics as SBS Brake Specialists - and for those focusing on racing brakes - this certification enables industry professionals to showcase their expertise to motorcycle customers and users , thereby enhancing their credibility and customer trust . The first SBS distributor to complete this training and become officially certified as an SBS Brake Center in the United States is Lemans Corporation - Parts Unlimited and Drag Specialties . SBS Chief Sales Officer , Christel Munk Pedersen , acknowledges the result of Lemans Corporation - " SBS applauds the efforts of Lemans Corporation in prioritizing its team ' s knowledge and skills . It also emphasizes the shared mission of SBS and Lemans Corporation in providing the best possible service to their customers . " All Drag Specialties and PU sales representatives have undergone the training , equipping them with the knowledge to provide expert advice on SBS brake pads and brake rotors . As certified SBS Brake Specialists , they are now ready to provide dealerships throughout the U . S . with expert advice , thereby enhancing the quality of service provided to customers . " The SBS Brake Academy training program is not just about imparting knowledge , it ' s about building a community of experts who are
passionate about motorcycles , brake parts , and who are committed to providing the best service possible . This sentiment is echoed by the National Sales Managers , Steve Weir and Greg Matter from Parts Unlimited and Drag Specialties , who have prioritized their team ' s knowledge and skill levels to ensure they can provide their customers with the best service possible ." Christel says that the launch of the SBS Brake Academy marks a significant milestone in the motorcycle industry . " It signifies an intensified shift towards a more trust- and knowledgebased approach to servicing and maintaining motorcycles and the relations therein , with a particular focus on the brake system . We believe that the SBS Brake Academy sets a new standard for the industry ." More than 70 % of the direct customer-base of SBS have started onboarding SBS Brake Academy , with a required completion rate of minimum 80 % of sales representatives for a distributor to be awarded the uniquely identifiable certification . " It furthermore entails a 100 % graduation level and understanding of the SBS Better Brakes offering ." www . sbsbrakes . com
8 AMD - SEPTEMBER 2024