Dates / venues subject to change or cancellation . (*) Some dates provisional . " Check before you buy "

Bonneville Motorcycle Speed Trials Wendover , UT , US • Aug 24-29 www . bonnevillemst . com

Easyriders Rodeo Bloomville , OH , US • Aug 29-Sep 2 www . easyridersevents . com

Four Corners Rally Durango , CO , US • Aug 29-Sep 2 fourcornersmotorcyclerally . com

Glemseck 101 Leonberg , DE • Aug 30-Sep 1 www . glemseck101 . de

European Bike Week Lake Faak , AT • Sep 3-8 www . harley-davidson . com

Lake of the Ozarks Bikefest ( 18th ) Osage Beach , MO , US • Sep 11-15 www . lakebikefest . com

Italian Bike Week Lignano Sabbiadoro , IT • Sep 12-15 www . italianbikeweek . net

CIMA Motor Chongqing , CN • Sep 13-16 www . cimamotor . com

Bike Blues & BBQ Fayettville , AR , US • Sep 18-21 www . bikesbluesandbbq . org

Myrtle Beach Bike Week Fall Myrtle Beach , SC , US • Oct 2-8 www . myrtlebeachbikeweek . com

Biltwell Kernville Kampout Kernville , CA , US • Oct 4-6 www . kernvillekampout . com

The Congregation M / c & Car Show ( 7th ) Charlotte , NC , US • Oct 5 www . thecongregationshow . com

AMA Hall of Fame Days Pinkerton , OH , US • Oct 10-13 www . americanmotorcyclist . com

Barber Vintage Festival Birmingham , AL , US • Oct 11-13 www . barbermuseum . org

Biketoberfest Daytona Beach , FL , US • Oct 17-20 www . biketoberfest . org

Born Free Texas Yellow Rose Canyon , TX , US • Oct 17-20 www . bornfreeshow . com

Oslo Motor Show Oslo , NO • Oct 25-27 www . oslomotorshow . no

Bigtwin Bikeshow & Expo Houten / Utrecht , NL • Nov 1-3 www . bigtwin . nl

SEMA Las Vegas , US • Nov 5-8 www . semashow . com

Lone Star Rally Galveston , TX , US • Nov 7-10 www . lonestarrally . com

EICMA (# 81 ) Milan , IT • Nov 6-10 www . eicma . it

6 AFTERMARKET MOTO DESIGN - SEPTEMBER 2024

<<< Continued from cover

North America motorcycle retail unit performance was down 1 % at 34,800 units , while retail sales of Touring and CVO motorcycles was up more than 12 % in the U . S . Touring market share of 75 % was up 5.3 % in first half of the year . Internationally , EMEA was also down by 1 % at 8,000 units ( driven by weakness in Central Europe ), with Asia Pacific down by - 16 % ( 6,300 units ), driven primarily by weakness in China , with Latin America flat at 800 units . Worldwide total retail sales for the quarter were 50,000 units , down by -3 % from 51,500 for the year-ago quarter . HDFS operating income was up 21 % on revenue up by 10 %. Chairman , CEO and President Jochen Zeitz is quoted as saying : " Despite a challenging market , we are pleased with our second quarter performance , in which we grew our U . S . market share in a declining market , with notable unit growth of more than 11 % in the important core category of Touring . We continue to be focused on executing our Hardwire strategy , leveraging our innovation and product pipeline , while delivering on our cost productivity goals ." HDMC second quarter gross margin was down 2.7 points due to the impacts of pricing and sales incentives , higher manufacturing costs and adverse impacts from foreign exchange . These effects were partially

offset by higher wholesale volumes and improved mix . Second quarter operating income margin was down 1.5 points , where operating expenses increased modestly . Harley disclosed that its average Q2 dealer inventory is headed back towards the historic 79,000 figure seen between 2015 and 2019 . Having been as low as 29,000 in 2022 , it recovered to 46,000 units last year and is put at 68,000 units in Q2 , 2024 . Its new unit 601 + cc Q2 market share in the United States was 36 %, with YTD at 38 %. Domestic U . S . Touring and Large Cruiser market shares were 73 and 72 % respectively for Q2 and were both at 75 % YTD . Harley has now narrowed its full year guidance , with HDMC revenue now slated to be down 5 to 9 % from the previous forecast of flat to down 9 %. HDFS operating income is unchanged at flat to + 5 %. Its Livewire unit forecast remains in the 1,000 to 1,500-unit range , with the projected operating loss worsened by $ 10m to $ 115m . The company says that it continues to expect capital investment of between $ 225 and $ 250m for the year .

Income statements in THREE MONTHS ENDED SIX MONTHS ENDED $ 1,000s ( except share ) 2024 Q2 2023 Q2 2024 Q2 2023 Q2

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