River Road Riding Gear Now Arriving at U . S . Dealerships
Sierra chapps and sapphire vest
Hoodlum mens and Dame Vintage jackets
Having taken longer than planned , Keller , Texas based Turn 14 Powersports says that River Road riding gear inventory is now available for its U . S . dealers . Shortly after the introduction of the new line of riding gear , the River Road brand was acquired by Turn 14 Distribution from Tucker
Old Skool vest and Long Haul chaps
Race leather jacket
Powersports . Turn 14 Distribution says that in tech and IT terms it " uses the high standards of the automotive aftermarket ( ACES and PIES ), so onboarding of our acquired and distributed brands included an upgrade to the data on product naming , tracking , fitment and describing product features . " The use of these tools gives Turn 14 Distribution dealers more access to exactly the parts they need with greater efficiency for the dealership parts staff . Now with the upgrade in place for River Road , dealers have full access to all the riding gear from the latest product launch ." Brent Ash , Brand Manager for River Road , went on to say : " We couldn ' t be happier to now have the new River Road line available in dealerships . This product line is truly striking , with designs that are eyecatching and features that meet our customers ' increasingly high demands . It ' s exciting to finally get these products to riders and see them on the road ."
River Road ' s new collection marks the return of a brand which launched in 1998 . The products include both classic and modernstyled leather jackets and riding shirts , leather vests , gloves , chaps and helmets . " This is the largest product launch ever for the River Road brand ," said Brent . " With eight jackets styled for men and women , five styles of vests , four choices in chaps , 12 different styles of gloves and 13 helmets . All of the apparel categories include products for men and women ."
TURN 14 POWERSPORTS Keller , Texas , USA www . turn14 . com www . twinpower-usa . com
42 AFTERMARKET MOTO DESIGN - SEPTEMBER 2024 www . AMDmag . com