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I n t e r n a t i o n a l M o t o r c y c l e I n d u s t r y S p e c i a l i s t s
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ROBIN BRADLEY robin @ dealer-world . com
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SARA VINEY sara @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
PHOTOGRAPHERS
ONNO WIERINGA MADNESS PHOTOGRAPHY , NL www . madnessphotography . eu
HORST RÖSLER www . motographer . de
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SEPTEMBER 2024 (# 302 )
COMMENT - Is it time for Harley to Think the Unthinkable ? ...................................... 4
As concerns continue to mount about how Harley is managing its dealer network ( globally ) and other issues , news has emerged that Harley is to shift production of Pan America and Sportster models to its Thailand factory - including the units for sale in USA . The company says it is a temporary move , for MY2025 only , as it reconfigures production capabilities . But wedge ? Thin end of ?
AUTHENTIC STURGIS - Steve Piehl reports .............................................................. 30-33
Our thanks to ex Harley Comms and PR guru Steve Piehl of Authentic CX for donning the AMD reporter hat for us at the 84th Sturgis Motorcycle Rally , and bringing us the scoop on what the P & A / G & A vendor community was saying about the action at Sturgis this year .
CERTIFIED - Empowering the U . S . Motorcycle Industry ? ...................................... 8 Down the years , there have been many dealer education and certification efforts . Most recently Tucker University set high goals , but crashed and burned with the demise of the business . Perhaps the best of them was the S & S Cycle dealer training program . Now it ' s the turn of leading Danish brake pads manufacturer SBS with a program that has started with its distributor sales reps , which , Tucker aside , has been a missed link of such efforts in the past .
ADVENTURES - Pan America proving its chops .................................................................... 15
Quite aside from Hooligan Racing and the potential of the trial ' Adventure Tracker ' class at the Sturgis TT , the H-D Pan America is earning its chops again this year at a number of ADV rally events in Europe and elsewhere , including success in Bosnia and at the Baja Aragon in Spain .
SCOUT FORGED - Cecelia Adams-inspired Indian Scout project ............ 16-17
As a follow-up to the Roland Sands race-inspired ' Scout Forged ' 2025 customized Indian Scout seen in AMD last month , here are the results of the other two projects that Indian Motorcycle commissioned to mark the history and pedigree of the Scout sub-brand . This is Brittney Olsen ' s homage to legendary 1940s and 1950s rider Cecelia Adams .
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‘ World Championship of Custom Bike Building ’ is a registered trademark of Robin A . Bradley , Dealer World |
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P O S T M A S T E R
AMD ( ISSN 1465-7627 ) is published monthly by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom . Subscription price $ 200 per year . Postmaster : Please send address changes to : AMD , Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom or e-mail to sara @ dealer-world . com
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AFTERMARKET MOTO DESIGN - SEPTEMBER 2024 3