2024
Dates / venues subject to change or cancellation . (*) Some dates provisional . " Check before you buy "
SHOW
ZONE
2024
Bike & Music Weekend Geiselwind , DE • Aug 1-4 bike-and-music-weekend . de
Polish Bike Week Karpacz , PL • Aug 1-4 www . polishbikeweek . pl
World Speed Trials DEKRA Lausitzring , DE • Aug 2-4 www . swissperformance . ch
AMA Hillclimb Grand Championship Red Wing , MN , US • Aug 2-4 www . americanmotorcyclist . com
Sturgis Motorcycle Rally ( 84th ) Sturgis , SD , US • Aug 2-11 www . sturgismotorcyclerally . com
Bagger Racing League 3 Bowmanville , ON , CA • Aug 9-11 www . baggerracingleague . com
Easyriders Rodeo Bloomville , OH , US • Aug 29-Sep 2 www . easyridersevents . com
New Order Chopper Show Kobe , JP • Aug 20 neworderchoppershow . com
Bonneville Motorcycle Speed Trials Wendover , UT , US • Aug 24-29 www . bonnevillemst . com
Four Corners Rally Durango , CO , US • Aug 29-Sep 2 fourcornersmotorcyclerally . com
Glemseck 101 Leonberg , DE • Aug 30-Sep 1 www . glemseck101 . de
European Bike Week Lake Faak , AT • Sep 3-8 www . harley-davidson . com
Lake of the Ozarks Bikefest ( 18th ) Osage Beach , MO , US • Sep 11-15 www . lakebikefest . com
Italian Bike Week Lignano Sabbiadoro , IT • Sep 12-15 www . italianbikeweek . net
CIMA Motor Chongqing , CN • Sep 13-16 www . cimamotor . com
Bike Blues & BBQ Fayettville , AR , US • Sep 18-21 www . bikesbluesandbbq . org
Myrtle Beach Bike Week Fall Myrtle Beach , SC , US • Oct 2-8 www . myrtlebeachbikeweek . com
Biltwell Kernville Kampout Kernville , CA , US • Oct 4-6 www . kernvillekampout . com
The Congregation Motorcycle & Car Show ( 7th ) Charlotte , NC , US • Oct 5 www . thecongregationshow . com
AMA Hall of Fame Days Pinkerton , OH , US • Oct 10-13 www . americanmotorcyclist . com
Barber Vintage Festival Birmingham , AL , US • Oct 11-13 www . barbermuseum . org
<<< Continued from cover among the difficulties that have plagued the LiveWire project to date . But then again , much about ' the LiveWire project ' has been theoretical so far . Most egregiously , the electric motorcycle sales forecasts used by Harley in the prospectus issued to woo investors when they announced that it was seeking to separate the LiveWire brand into a Special Acquisitions Company ( SPAC ) in late 2021 . That prospectus proudly trumpeted that LiveWire would become the first publicly traded EV motorcycle company in the U . S . and cited what turned out to be predictably hypothetical production forecasts of over 7,000 units in 2023 , some 15,700 this year ( worth $ 385m in 2024 , some $ 247m of that being motorcycle revenue , with $ 137m " Other Revenue "), over 53,000 next year and 100,961 units by the end of 2026 . Furthermore , Harley was projecting that it would be making around 190,000 LiveWire units a year by 2025 , worth some $ 5bn total revenue a year . The gross margin on the project was forecast to be 18.6 % by 2026 at a 6.1 % EBITDA margin , with a longterm gross margin target of 25-30 % at 15-20 % EBITDA margin . Having posted a massive " miss " in its 2023 Full Year filing , as of Q1 2024 , LiveWire was reporting $ 5m in revenue ( down 36 %) from Q1 2023 , for an operating loss of $ 30.6m ( up 22 %) on 117 units shipped - itself an 86 % increase on the 63 units shipped in Q1 2023 . As recently as its April 24 Q1 filing , LiveWire was still forecasting unit sales of 1,000 to 1,500 units for FY 2024 at an " improving " operating loss of $ 105 to $ 115m .
At the time of writing ( July 19 , 2024 - just days before the LiveWire Q2 filing ) - shares in the company were trading at $ 8.15 , having launched at $ 7.18 at the end of September 2022 . They hit a low of $ 4.85 at the end of 2022 and a high of $ 12.04 in July 2023 . The SPAC ' flotation ' had been slated to leave Harley owning some 72 % LiveWire equity , but at present that figure is around 92 %. At the time of writing , neither Harley nor LiveWire have made any comments about the long-term plans for the future iterations of the modular ' Arrow ' platform that will see LiveWire models increase in power and range and be developed in partnership with KYMCO in Taiwan . KYMCO remains an investor in LiveWire , having tipped $ 400m into the SPAC deal in 2021 .
AEP Merges P & W With Bihr ' s German Subsidiary
As the Genstar Capital owned Arrowhead Engineered Products ( AEP - Blaine , Minnesota ) continues its search for synergies and adjacencies in order to optimize efficiencies and rationalize economies of scale in the diverse network of acquisitions it has made in the powersports industry ( on both sides of the Atlantic ) in the past decade , one such has been a decision to merge two of its German motorcycle industry subsidiaries , announced in April this year . Bihr ( powersports distributor of Bartenheim , France , and Kontich , Belgium ) formally acquired Glinde , Hamburg based distributor and own brand operator Paaschburg & Wunderlich ( P & W ) in June 2021 - having co-located its own German market subsidiary ( Bihr GmbH ) at the P & W premises some 21 months earlier . Bihr was in turn acquired by AEP in October 2022 , with P & W ( and several other European motorcycle businesses that Bihr had acquired ) coming as part of the package . At that stage , AEP had already owned British distributor Hi-Level since 2015 and Italian piston manufacturer Vertex since 2016 . Bihr itself had additionally acquired several businesses ( P & W being one of them ) by the time the deal with AEP took place . These included the British Moto Direct / RST apparel operation . In the United States , AEP owns and operates Western Power Sports , one of the largest powersports industry
P & A / G & A distributors , and a number of other brands , including All Balls Racing , Winderosa and the C & E Companies brands - such as Cylinder Works , Hot Cams , Hot Rods , Pivot Works and Tiger Lights . Now , in what AEP describes as a " significant milestone ," the two German entities , Paaschburg & Wunderlich GmbH and Bihr GmbH ,
will be merged by the end of this year , and will operate under the name Paaschburg & Wunderlich GmbH . " This merger brings together the best of both companies , promising unparalleled local expertise , a high level of service and an unbeatable brand portfolio ," said an AEP company statement . The joint entity is headed up by Peter Hakanson ( as Managing Director ), the former automotive and electronics industry executive ( Delphi , Volvo , GE , Philips ) who AEP hired as president to head-up its consolidated Powersports
Europe operation a couple of years ago . " This migration has prompted several key developments : the company is focused on expanding the growth of its leading own brand HIGHSIDER across Europe . As such , the product portfolios of its proprietary brands , Shin Yo , LSL , V-Parts and Vicma , will be reassessed and integrated into HIGHSIDER . Further details on this process will be released in the coming months . " Additionally , the business will also streamline its range of supplier brands . As a result , a portion of the existing brands it distributes will be phased out and replaced by equivalent products from HIGHSIDER and other brands within the Bihr portfolio . " These strategic decisions will position Paaschburg & Wunderlich to have the most relevant technical accessories brands within the sector ." Peter Hakanson is quoted as saying : " This merger and the new brand strategy represent a significant step towards an even stronger market position for us . We are confident that the combination of proven expertise , excellent service and a comprehensive brand portfolio will provide even greater value to our dealers ." The company says it " looks forward to an exciting future and reiterates its commitment to remaining a trusted partner for its suppliers and customers ." www . arrowheadepinc . com
6 AFTERMARKET MOTO DESIGN - AUGUST 2024 www . AMDmag . com