Aftermarket Moto Design 300 July AMD 300 July 2024 | Page 3

DISCLAIMERS
AMD •• AMD •• AMD
I n t e r n a t i o n a l M o t o r c y c l e I n d u s t r y S p e c i a l i s t s
EDITOR-IN-CHIEF
ROBIN BRADLEY robin @ dealer-world . com
GENERAL MANAGER
SARA VINEY sara @ dealer-world . com
DESIGN & PRODUCTION DIRECTOR
BEN OAG ben @ dealer-world . com
PHOTOGRAPHERS
ONNO WIERINGA MADNESS PHOTOGRAPHY , NL www . madnessphotography . eu
HORST RÖSLER www . motographer . de
TOLL FREE … FROM USA / CANADA :
TEL : 1-866 849 5704
FAX : 1-866 521 0099 If for any reason you can ’ t connect via our toll free numbers then dial TEL : 01144 1892 511516 Fax : 01144 1892 511517
5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk IP12 2SZ United Kingdom
TEL : 0044 ( 0 ) 1892 511516 FAX : 0044 ( 0 ) 1892 511517
JULY 2024 (# 300 )
COMMENT : Technology Has Never Been Our Enemy ................................................ 4
Robin Bradley argues that present endeavors to prevent progress through change or additional technologies runs counter to mankind ' s instincts and needs to progress , to evolve . No tech , no growth . No growth , no change . No change , no new jobs , schools , hospitals or wealth . Its capitalism - " read the memo "!
RECOGNITION : AMD Showcases PSB ' s New V-twin Product Award ..................... 26-27
The motorcycle industry ' s publishing sector does not have a happy history of collaboration or respect for rivals . Petty disdain and juvenile arrogance better characterize the rivalries of decades past . Most of the protagonists of the past have disappeared from view now , but AMD is happy to recognize the recognition given to V-twin industry vendors by fellow survivor Powersports Business in its 25th anniversary ' Nifty 50 ' awards earlier this year .
BMW : Is it a Roadster , is it a Sport Bike , is it a Streetfighter ? .................................... 22
Hard to say quite where it is positioned , except to say that it looks like it is aimed at an amalgam of at least three current Ducati models , with lashings of KTM rivalry thrown in for good measure . The important question about BMW ' s R20 project is not what it is designed to be , but if it will make it into production ?
AMD APPROVED : The 2024 Show Season is Bangin ' ................ 16-17 , 59-61
Apparently it is a contemporary adjective that means something along the lines of really rather good ! Either way , the 2024 Custom Show Season has been " hapenin ' " for several weeks now , with the growing AMD ' Approved ' program playing its part . This month we celebrate the 38th annual Biker Fest in Italy and a new member of the program , the Rheinhessen Rumble in Germany - both in May .
RACING IMPROVES THE GENE POOL : Never Forget the Inner Child ! ...... 10-14 The importance of racing to the evolution of the motorcycle industry , and the products that enthusiasts eventually get to ' throw a leg ' on , can never be underestimated . As we publish this edition , the Isle of Man TT is on , the MotoGP , World SBK and MX World Championships have been in full swing for several weeks already , and ' Bonneville ' is upcoming . This month we have reports from the latest ( at time of press ) AFT Series rounds , AMRA Drag Races and both flavors of Bagger Racing .
DISCLAIMERS
No part of AMD may be reproduced or used in any way without permission . The views contained in AMD are not necessarily the views of the publishers ; the views of the publishers are not necessarily the views of any third parties . Every effort is made to ensure that all material included is as accurate as possible , however , neither the publishers or any third parties can be held responsible for any erroneous statements , facts , figures or just plain silly or honest mistakes or inaccuracies , howsoever caused . All trademarks , brand names and other key words are used purely for descriptive purposes . No approval , endorsement of , or involvement in the contents of AMD is implied by the use of these or any other words , names or marks associated with all or any companies . All trademarks are openly acknowledged by AMD and by any third parties included in AMD . All AMD editorial content is just exactly that , independently sourced , compiled and written editorial content for which no financial or other beneficial transaction or other kind of relationship , contractual or otherwise , has been entered into . No consequential losses or any other liabilities are accepted arising from content of any kind in AMD , howsoever caused .
‘ World Championship of Custom Bike Building ’ is a registered trademark of Robin A . Bradley , Dealer World
P O S T M A S T E R
AMD ( ISSN 1465-7627 ) is published monthly by Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom . Subscription price $ 200 per year . Postmaster : Please send address changes to : AMD , Dealer World , 5 , Rendlesham Mews , Rendlesham , Woodbridge , Suffolk , IP12 2SZ , United Kingdom or e-mail to sara @ dealer-world . com
PRINT BY WARNERS MIDLANDS BOURNE , LINCOLNSHIRE , GB
ISSN 1465-7627
p . 52 p . 48
p . 56 p . 40
WWW . AMDMAG . COM
AFTERMARKET MOTO DESIGN - JULY 2024 3