Aftermarket Moto Design 299 June AMD 299 June 2024 | Page 23

Vanson Leathers - Setting the Standard for 50 Years

Fall River , Massachusetts based Vanson Leathers is marking its 50th anniversary in 2024 with an invitation to community members and customers old and new to a celebratory Open House on June 1-2 , 2024 . The classic ' BLJ ' ( Black Leather Jacket ) market is fiercely competitive , a sector where quality matters , but where the quality story is very difficult to communicate . It ' s a sector where price dominates and where fakes and inferior product proliferates . But when you ' ve got the kind of pedigree that Vanson is known for on your
www . AMDmag . com back , you know that you have invested in authenticity . The event will take place in the ' Palace of Artisanal Excellence ' that is the Vanson headquarters retail showroom , and while Arnie isn ' t expected to be making a guest appearance , the lineup does include fun , food and entertainment . Plus , of course , a chance to see where and how that all important Genuine Vanson quality is engineered - with tours of the factory , design and custom fitting assistance for leather garments and racing leathers , raffles , door prizes , product discounts and a giant birthday cake ! Sunday June 2 will also feature the first ever ' Vintage Wheels ' ride-in bike show judged by motorcycle apparel industry veteran James Goodson , one of the original founding partners of Vanson Associates in 1974 . Bike categories will include Best British , Japanese , German / Austrian , Italian , Spanish , USA and People ’ s Choice . All bikes must have been built in 1974 or older to enter . Vanson remains America ’ s largest manufacturer of leather motorcycle jackets , leather motorcycle apparel and custom leather racing suits . Its products and designs have consistently evolved to meet and exceed the style and safety expectations of the worldwide family of motorcycle riders . With more than a dozen patents for safety and design features secured , Vanson continues to lead the industry as a true innovator and has been recognized by members of the fashion industry for its enduring and iconic styles , craftsmanship and consistent dedication to quality materials and construction . " A ' Vanson ' isn ' t just a jacket , it ' s an heirloom " - ' nullum umquam compromissum descendendi !' www . vansonleathers . com
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