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NEWS
BRIEFS
Bagger Racing League ( BRL ) has signed a partnership with Ultracool Oil Coolers for the highly anticipated " Battle of the Baggers " 2024 season . " A revolutionary force in V-twin cooling since 2019 ", fan-assisted Ultracool Oil Coolers are said to boast an impressive 50 degrees of oil cooling ability , with their FLO Oil filter adding an extra 10 degrees of cooling . Shane Narbonne secured three consecutive BRL Championships for the Trask Racing Team using Ultracool ' s oil cooling system ; www . ultracoolfl . com , www . baggerracingleague . com
Historic but dormant Italian motorcycle brand Morbidelli has been acquired by MBP Moto , a 2021 founded subsidiary of Keeway , itself a division of Harley ' s Chinese market partner Qianjiang Group - which also owns Benelli and QJMotor . Morbidelli was founded by Giancarlo Morbidelli in Pesaro , Italy , in 1968 . However , Morbidelli MBP , as the business will now be known , bases its headquarters in Bologna , where a new research and development center will be built . Focused on the track , racing activities ceased in 1982 . A new Morbidelli street range is slated to consist of road and crossover motorcycles from 125 to 1,000 cc and scooters between 125 and 500 cc . MBP Moto teased to some acclaim with a range of MBP protypes at the ' Milan ' Show in 2022 and 2023 , however , the Morbidelli brand acquisition has been ' in the works ' for some time . In the 1990s , Morbidelli attempted to make a rather unique V8-engine touring bike , but only four prototypes were made .
With ownership churn destabilizing Italian manufacturer MV Agusta , at least in the short term , the British head office of Norton Motorcycles ( owned by Indian conglomerate TVS ) has poached MV ' s American head of R & D , Brian Gillen . During more than 15 years at MV , he supervised a complete overhaul of the model range and played a big part in the Italian company ' s various efforts in Superbike and Supersport racing . Appointed as the new Chief Technology Officer at Norton , his brief is cited as being to " drive the development of its premium motorcycle range and strengthen the company ' s commitment to technological innovation and engineering excellence ."
State Farm has been announced as the official insurance partner of the 2024 Permco AMA Vintage Motorcycle Days presented by Yamaha - July 26-28 at Mid-Ohio Sports Car Course in Lexington , Ohio .
Turn 14 Powersports Hires Director of Brand Management
Turn 14 Powersports has appointed Matthew Sturdevant as Director of Brand Management for the twelve powersports brands that it bought from Tucker Powersports before owner Monomoy Capital Partners filed to dissolve Tucker in a Florida bankruptcy court in late 2023 . Sturdevant will lead the brand development team , which is responsible for a full range of apparel , accessories , maintenance and OE products for motorcycles and UTVs . Prior to joining Turn 14 Powersports , Sturdevant held executive positions in product management and marketing at Lund International ( automotive custom body parts ) and Pella Corporation ( windows and doors ), where he focused on first-to-market strategies , developing and delivering broad product lines and led the concept , development and launch phases of each company ' s most innovative new products .
Stung by the impact that EICMA has had on it ( especially since ANCMA ' s decision to make EICMA an annual show some 20 years ago ) and faced with a lingering decline in exhibitor reputation that pre-dates Covid , INTERMOT has finally embraced the
inevitable and announced that it is to be held annually from 2024 , on a new , later date ( December 5-8 ), but still at Koelnmesse ( Cologne ), Germany . Described as being " perfectly timed for getting a new season of biking off to a great start in the following spring ," the organizers have clearly wanted to make sure that the expo still falls within the motorcycle trade and dealer marketing cycle and ' selling-in ' season , and are pointing to being able to capitalize on the fact that , having
He is said to be an " avid outdoor sports enthusiast with a passion for hunting , waterskiing and snowmobiling ." He ' s also been a sponsor and pit crew member of a local IMCA modified stock car racing circuit in Iowa . Turn 14 Powersports President Bob Schuetz is quoted as saying : " We are thrilled to welcome Matt to the Turn 14 Powersports team . He will be a great
been unveiled a month earlier at Milan , INTERMOT will be able to restore the consumer appeal of hosting the upcoming new season ' s new motorcycle models . " All the new models [ will be ] on display at INTERMOT - it ’ s a chance to not only see them , but also to actually touch and experience them in person . At INTERMOT , the teams of motorbike and scooter manufacturers and importers will be on hand to offer advice and help everyone find their dream bike and , of course , the right accessories for both rider and vehicle ." The increasing preference for OE manufacturers to delay the timing of new model launches by a month , for EICMA rather than Cologne , had become a major issue with visitors and for the exhibitor community and , therefore , for the show organizers . That said , the effect that the 2020 pandemic had on permanently driving most new model introductions online has changed that once traditional ' hook ' for all shows , forever . Show organizer Koelnmesse went on to say that it and the event ’ s conceptual sponsor , the German Motorcycle Industry Association ( IVM e . V .), " aim to offer trade visitors and end consumers all the information they leader for our brands and will help that team meet the aggressive product launch goals we have set for ourselves ." Sturdevant will work out of Turn 14 Powersports ' Keller , Texas office and the company ' s nearby Innovation Center . Turn 14 bought " certain assets " from Tucker , composed of 12 of Tucker ' s ' House Brands ' - Answer , Biker ' s Choice , BikeMaster , DragonFire Racing , FirstGear , Kuryakyn , ProTaper , QuadBoss , River Road , Speed and Strength , Skid Lid and the respected TwinPower V-twin parts and performance components program that was first started by NEMPCO in 1982 . Founded in 2017 , Turn 14 Distribution is a multi-award winning privately owned and operated specialist automotive parts and accessory business with a strong reputation for logistics IT and ' Brick and Mortar ' ' jobber ' and dealership support .
All Change for Annual INTERMOT Cologne , December 5-8 , 2024
need , as well as a completely new way to enjoy the run-up to Christmas and the shopping that goes with it . Of course , there will also be an event program geared to the season . " Even before registration officially opens , the four-day event ’ s new concept has already won over major market players such as BMW Motorrad Germany , Kawasaki Motors Europe N . V . and Yamaha Motor Europe N . V ., who have already announced that they ’ ll be participating ." More news about the new concept , the program and the visitor experience will be announced throughout the year . www . intermot-cologne . com
16 AFTERMARKET MOTO DESIGN - MAY 2024 www . AMDmag . com