Aftermarket Moto Design 297 AMD297 April 2024 | Page 32

Barnett Clutches & Cables : The legendary Ventura , California based clutch and cable specialist recently celebrated its 75th anniversary . The business , founded by Jennifer Darling ' s great grandparents Charlie and Afton Barnett in 1948 , is one of America ' s oldest established and still continuously family-owned motorcycle parts and accessory vendors , with distribution worldwide ; www . barnettclutches . com
Tribolite Motorcycle Jeans : Started by Martin Solar and Ales Klozem in the 1990s , the first ' Brick & Mortar ' Bikers Crown store was opened in 2000 . The Czech motorcycle retail multiple and parts and accessory distributor now has 11 such stores , a large mail order business , an impressive ownbrand portfolio and distributes some 40 internationally known brands from Nexx , Caberg , AGV , Shoei and Shark to Thor , Alpinestars , Dainese , 100 %, Falco , Fox , Kellermann , Hyperpro , HiFloFiltro , Goldfren and EMGO . The star of the own brand portfolio ( along with Rusty Pistons apparel ), Tribolite Motorcycle Jeans was one of a number of own brands started in 2012 and has grown quickly - at home and in international markets . The ' protective riding jeans ' concept has gradually found acceptance in the past decade , but making a play for sales in a domestic American market , where the concept has a checkered past , tells of the confidence in product quality and the ambition that Martin still has as his business heads towards its 25th anniversary in 2025 ; www . bikerscrown . cz
Turn 14 Distribution : AIMExpo marked the official ' coming out ' of Pennsylvania based automotive distributor Turn 14 as a powersports market entrant , following its acquisition of Tucker Powersports ' house brands - the ' selected assets ' that it bought before Tucker ' s final demise . In V-twin terms , those brands include Kuryakyn , Twin Power , Biker ' s Choice , Bike Master , Pro Taper , Speed and Strength , First Gear and River Road . Turn 14 already sells for a slew of automotive brands with ' cross-over ' product in the motorcycle market - brands such as K & N , Cometic Gasket and Öhlins suspension . Turn 14 says it is 100 percent committed to supporting the ' Brick and Morter ' retail experience and has award-winning credentials for its implementation of inventory , logistics and dealer management technology ; www . turn14 . com
Rebelhorn Apparel : Owned and operated by Powerbike in Poland , Rebelhorn is one of the fastest growing apparel brands in northern and central Europe , and having started to make a play for western and southern European profile by exhibiting at EICMA , exhibiting the range at AIMExpo shows that Powerbike clearly sees no reason why it can ' t create demand in the huge but difficult and crowded U . S . apparel market . Founded in 2010 , " Rebelhorn is a brand born from passion for design , quality and innovation , but above all for maximum protection . Rebelhorn products are designed to make riders feel free at all times ." The offer includes over 140 products in four lines : Classic , Sport , Street and Tour ; www . powerbike . pl
32 AFTERMARKET MOTO DESIGN - APRIL 2024