Free Magnum POP with $ 400 Orders Through Drag Specialties
The Drag Specialties and Parts Unlimited Dealer and Parts Expo at Louisville saw Upstate New York based specialist manufacturer Magnum Shielding unveil a new Point-of- Purchase display for Drag Specialties dealers . Listed as a dealer merchandising item for $ 28.95 , it is available for free if a dealer orders $ 400 or more of Magnum brand products on any one order through Drag Specialties - they will get a POP display included in with their order when shipped . There is one free POP display per dealer and this special promotional program will be offered through April 2024 . Noted for advanced designs , quality materials , precision manufacturing and great finishes , Magnum specialises in control cables , DOT compliant brake |
lines , complete kits and handlebars . This new POP display features SIGNATURE Braids - all of which perfectly match the cables and brake lines for a complete custom look - and |
their XR cable finishes , which offer an economical alternative to the premium braids in Stainless Steel and " OE " Black . The display is a physical showcase of Magnum ' s finishes in a small footprint , enabling customers to make a purchasing choice in a way that a flat catalog picture or pixelated image can ' t do . Starting with their proprietary Sterling Chromite II , Magnum SIGNATURE braids also include their Polished Stainless , Black Pearl , and KARBONFIBR braids . The latter being a unique blend of grey tone and black wires giving it the high-tech look of carbon fiber . Sterling Chromite II is Magnum Shielding ' s premiere product line and the most popular color of matching braided control cables and brake lines . |
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Magnum Shielding at the recent Drag Specialties NVP in Louisville
" Its patented braid and weave is designed to look like chrome and is offered on all of our assembled , braided products " says Magnum ' s Reese Hurwitz . " The non-yellowing , crystal clear , high tech outer jacket provides exceptional protection against scuffing paint ." Magnum Shielding ' s premium products are distributed exclusively through Drag Specialties in the U . S . or at www . magnumshielding . com
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Pedrero Wins Africa Eco Race Maxitrail Class on a Pan America
Dakar pro Joan Pedrero made history when he finished the 15th edition of the Africa Eco Race on a Harley-Davidson Pan America 1250 : the Spaniard took 1st place in the Maxitrail category and 25th overall . Pedrero piloted the RA1250 through 16 days of challenging terrain , exceeding all expectations , impressively showcasing what the bike is capable of . Very few changes were made to it for participation in the race , so it was an almost completely standard model . Due to the extreme desert conditions , one of the few adjustments were small modifications to the radiator . Pedrero started the race from a strong position and stayed in the Top 20 of the
LeMans Corporation , the Janesville , Wisconsin based parent company of Parts Unlimited and Drag Specialties ( among others ), has tapped Paul Devine as its new Vice President of Sales & Marketing . In his role as Sales & Marketing VP , Paul will be responsible for overseeing all aspects of the company ' s sales and marketing functions . " This includes developing and implementing innovative strategies to drive growth , expanding market share , and further enhancing LeMans Corporation ' s position as a key player in the powersports aftermarket sector ." Paul Devine comes to LeMans Corporation with an impressive field for the first four days on the demanding circuit . Despite some setbacks , neither he nor the Pan America gave up and overcame everything that the course had to throw at them . Kolja Rebstock , Harley ' s EMEA Regional VP , said : " We are thrilled with the outcome of this race and Joan Pedrero ' s incredible performance . Crazy escapades are just as much a part of our brand ' s roots as rich performance . And the Pan America 1250 that completed this race is a great example of how we will continue to exceed people ' s expectations by pushing technology and performance to the extreme ."
Paul Devine Joins LeMans Group
background in the industry , having held significant leadership roles in sales and marketing with a focus on delivering results and building strong customer relationships at leading powersports industry businesses including Harley-Davidson , S & S Cycle and , most recently , Öhlins USA . " We are delighted to welcome Paul Devine to the LeMans Corporation family as our Vice President of Sales & Marketing . His wealth of experience and proven ability to drive sales growth align perfectly with our goals for the future ," said Mike Collins , President of LeMans Corporation . " We believe that Paul ' s strategic vision and leadership skills will play a crucial role in elevating our brand and expanding our market presence . We look forward to achieving new milestones together ." Paul Devine expressed his enthusiasm about joining LeMans Corporation , stating , " I am honored to be a part of such a dynamic and innovative company as LeMans Corporation . I
look forward to collaborating with the talented team here and contributing to the continued success and growth of the organization . Together , we will build on the strong foundation that the company has established in the powersports aftermarket industry ." Parts Unlimited and Drag Specialties , owned by LeMans Corporation , are the world ’ s largest distributors of aftermarket accessories in the powersports industry , selling to over 12,000 dealerships worldwide , and continuing to expand their market penetration with their sister companies , Parts Canada and Parts Europe . www . dragspecialties . com
22 AFTERMARKET MOTO DESIGN - MARCH 2024 www . AMDmag . com