Aftermarket Moto Design 296 March 2023 AMD296 March 2023

MAR 2024
NOW IN OUR

32nd ! YEAR

THE LEADING BUSINESS MAGAZINE FOR THE INTERNATIONAL CUSTOM MOTORCYCLE AND PARTS INDUSTRY

Harley-Davidson MY2024 Part Deux - Ushering in a New Era , Reimagining Icons and Setting New Standards ? Oh , and Lots of New Paint !

MAR 2024

ISSUE # 296

SHOWZONE 8,10,12,14
Harley-Davidson ' s January 24 second part 2024 model announcement , the one that was ushering in a Brand New Era , revealed four new top-ticket Touring models - " a new era of touring performance , technology and design ." The Street Glide and Road Glide names may sound familiar , but we are assured that these are " all new " models , featuring a slightly enhanced version of the existing Milwaukee-Eight 117 , are " more powerful , comfortable and lighter " than their existing counterparts , and " packed with advanced technology , including a new infotainment system - all wrapped up in a dramatic new visual design " ( aka paint ). Described as commemorating the 25th anniversary of Custom Vehicle Operations , the new CVO Road Glide ST ( the newest concept on the block this year ) " takes hot rod bagger
performance to the next level with racing inspired high performance suspension and brakes , a potent new Milwaukee-Eight 121 HO engine , and low final drive ratio that combine to
produce the kind of acceleration and mid-range thrust aggressive riders crave ." As anticipated , there is a new Pan America , but far from catering to the volume sweet spot of the ADV market in the burgeoning mid-displacement market , Harley has ' gone north ' with it and made it another top-ticket CVO
offering - one featuring a " host of standard equipment [!] all wrapped up in exclusive custom paint and finishes ." Each of these 2024 models were scheduled to reach authorized Harley- Davidson dealerships in January 2024 - which will make those with a slew of unsold 2023 models really happy . Indeed , we here at AMD have heard that there are even some unsold 2022 models still hanging around - not many , maybe , but there some apparently . Anyway , back to the hyperbole - " These exciting new models represent a new era for Harley-Davidson , elevating every aspect of performance , technology , comfort and style ," said Jochen Zeitz , Chairman , President and CEO of Harley-Davidson . " Without question , these are the most enticing touring motorcycles ever offered by Harley-Davidson ."
Continues on page 8 >>>

PAUL DEVINE

' FLYING PIG '
RWB / BRANDS THAT SHINE
Drag Specialties / Parts Unlimited 2024 NVP & Parts Expo , Louisville , Kentucky , January 20-21 - see pages 28-36 ...