The Comoto Family of Brands , " a leading force in the motorcycle aftermarket parts and apparel industry ", has announced that Zach Parham has been elevated to President and Chief Executive Officer of Comoto in a succession plan that had been previously approved by the Board of Directors . Comoto said : " Zach has been an invaluable asset since the acquisition of J & P Cycles in February 2020 , showcasing his expertise in overseeing various aspects of Comoto ' s operations , including finance , accounting , merchandising , customer service , demand planning , risk management , procurement , and overall operations ." Zach is the successor for Ken Murphy , who initially joined Comoto five years ago as a Board Member and then |
shortly after assumed the role of President and CEO . Murphy is leaving Comoto to pursue a new opportunity . Jeff Teschke , Partner at Prospect Hill |
Growth Partners and Board Member of Comoto commented : " We thank Ken Murphy for his valued service to Comoto over the last several years and are confident he will remain a strong supporter of the Company . We wish him well in future endeavors ." Mr . Teschke further added that " we are very excited to promote Zach to Chief Executive Officer . Zach ' s lifelong passion for motorsports , starting from his early days at his parents ' business , J & P Cycles , uniquely qualifies him as a natural leader for Comoto and the broader industry . " His extensive experience , ranging from Retail Store Manager to President at J & P Cycles , has prepared him well for this new role . Since joining Comoto in 2020 , Zach has excelled in positions such as Chief Merchandising Officer , Chief Financial Officer , and Chief |
Operating Officer , successfully guiding the company through rapid growth , complex integrations , and challenging business environments ." Zach Parham said : " I have been an avid motorcycle enthusiast my entire life and I am thrilled to lead the Comoto Family of Brands and our dedicated team . I look forward to working with our long-standing supplier community to bring even more great products and services to our consumer base . I also want to thank Ken Murphy for his leadership and mentorship over the past several years ." Comoto is America ' s largest and fastest growing ' omni-channel ' platform in the powersports aftermarket-products industry , with brands including RevZilla , Common Tread , Cycle Gear , J & P Cycles , and REVER . |