Aftermarket Moto Design 294 January 2024 AMD 294 January 2024 | Page 18

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NEWS

BRIEFS

Chinese giant CFMoto has staged a grand opening of its new 100,000 sq ft facility at Plymouth , Minnesota . It will house up to 120 employees and contractors and comes just four months after the opening of its massive new North American ATV / UTV manufacturing facility at Monterrey , Mexico . CFMoto is # 1 ATV / UTV market share in 26 countries worldwide and , presently , the U . S . market accounts for some 40 % of its $ 1.6bn annual sales in the sector .
BRP has reported revenues of CAN $ 2,467.8m for the third quarter of its 2024 fiscal year ( to October 31 , 2023 ), a decrease of -CAN $ 241.5m ( -8.9 %) compared to the year-ago period . EBITDA of $ 444.9m was down -8.8 %; ' normalized ' diluted EPS of CAN $ 3.06 was a decrease of - $ 0.58 per share or -15.9 %. North American quarterly retail sales were up for SSV , ATV and Snowmobile , offset by lower retail of PWC , 3WV and Sea-Doo Pontoon , resulting in overall flat retail when compared to the same period last year . " BRP delivered sound third-quarter results in the context of the current macroeconomic environment , with improved gross margin and market share gains despite reduced volumes . The decrease can also be explained by a softening in industry demand in the international market compared to the same period in 2022 ," said José Boisjoli , President and CEO of BRP .
Electric vehicle brand SUPER73 will be title sponsor of the industry e-bike races at AIMExpo , Las Vegas , February 2024 . The SUPER73 Industry E-Bike Throwdown will pit dealers , exhibitors , media and industry leaders in a series of races to see who will ultimately be crowned champion of the industry . SUPER73 will be bringing a range of its bikes from its " fully capable " urban commuters to its all-terrain Adventure Series . Many models are Bluetooth compatible and feature front or full suspension , fenders , a light and horn . The SUPER73 Industry E-Bike Throwdown will be held during the AIMExpo Industry Party powered by Turn 14 Distribution on Tuesday , February 6 , at the AIMExpo indoor e- bike track . In other news , as at early December 2023 , AIMExpo had secured expanded exhibit space , so it could accommodate additional exhibitors on the previously sold-out showfloor .
Ex-Apple and Tesla exec George Blankenship has joined top-end Swedish electric motorcycle manufacturer Verge as Chief Revenue Officer , responsible for " developing Verge Motorcycles ' customer interface and customer journey , as well as its global store strategy ."

Lyndall Brakes to Sponsor King Of The Baggers in 2024

Texas based Lyndall Racing Brakes has been announced as an official partner of the MotoAmerica King Of The Baggers championship series in 2024 . " Being an official partner of the 2024 MotoAmerica / King Of The Baggers season is an honor ," said Paul Kittrell , CEO of Lyndall Brakes . " The track has always been our theatre of validation , and this partnership reflects our dedication to research and development in high-performance braking ." Family owned and operated since 1998 , Lyndall Brakes has been innovating high energy braking systems for V-twin motorcycles , recently branching into the UTV / ATV market as well . Lyndall doesn ' t just specialize in brakes as it offers a range of aftermarket performance products for Harley-Davidsons , Indians and Polaris , including wheels , rotors , chain kits , conversion kits , titanium fasteners , and more - all " reflecting the company ' s unwavering commitment to quality craftsmanship and customer service ." Paul says that Lyndall is the only brake company in the motorcycle industry that offers a lifetime guarantee on its rotors when used in conjunction with
Powersports Business reports that Chicago based Windy City Motorcycle Company is to consolidate three of the Harley-Davidson dealerships it owns in the greater Chicago area . It is believed that Windy City and Harley-Davidson have been having " interesting " ( difficult ?) conversations about sales numbers , inventory allocations and geographic proximity of formerly directly competitive stores with largely discrete ownerships . After what PSB describes as an " extensive study in conjunction with Harley-Davidson Motor Company on the number and locations of Harley- Davidson dealerships within the region [ that are ] needed to provide further enhanced customer convenience , services and exceptional experiences , a plan has been developed to consolidate operations of three dealerships into nearby existing locations ." Barbed Wire Harley-Davidson in DeKalb , City Limits Harley-Davidson in Palatine , and Chicago Harley- Davidson of Wrigleyville will be
Lyndall brake pads . " We ' re pumped to have Lyndall Brakes onboard as an official partner for the coming season ," said Lance Bryson , MotoAmerica ' s Director of Sponsorship . " Lyndall Brakes has been making quality products for over 25 years and they really like what they ' ve seen with our Mission King Of The Baggers and also our Mission Super
consolidated into nearby Windy City dealerships . As part of this plan , and with immediate effect in December 2023 , Barbed Wire H-D in DeKalb , Illinois will be consolidated into nearby Fox River Harley-Davidson in St . Charles , with City Limits H-D in Palatine to be consolidated into nearby Lake Shore Harley-Davidson in Libertyville . At some as yet unspecified date in 2024 , Chicago Harley-Davidson of Wrigleyville will be consolidated into the Chicago Harley-Davidson location at Rosemont , Illinois . “ Our company was founded by avid motorcycle enthusiasts looking to deliver exceptional customer experiences ,” says Matt Sheahan , President of Windy City Motorcycle Company . “ These moves will allow us to continue
Hooligan National Championship class . " There are two important elements to racing , horsepower and brakes , and Lyndall takes care of the braking part ." MotoAmerica will be celebrating its first decade in 2024 since being established to mastermind a return to prominence for the AMA Superbike Championship , and develop additional classes , under the auspices of race legend Wayne Rainey and the Krave Group , in which he is a partner . KOTB was established as an AMA sanctioned series under the MotoAmerica / Krave Group umbrella in 2021 . www . lyndallbrakes . com

Three Chicago Area Harley Dealers to Close

to provide the highest levels of customer services , convenience and experiences with dealerships located at the ideal locations in the market while maintaining extended hours of operations with 7-day-a-week availability within the Chicago metro area , and allowing us to expand services to make Harley-Davidson dealerships in the area even more dynamic for more riders .” Windy City Motorcycle Company says it will work to ensure its loyal customers of these dealerships are well served throughout the Chicagoland area . Fox River Harley- Davidson will be hosting a Barbed Wire Harley-Davidson Customer Welcome event in January 2024 . On the same day in January 2024 , Lake Shore Harley-Davidson will be doing the same for City Limits Harley- Davidson customers . In other news , Windy City is expanding its powersports network of outlets with the launch of two new Chicago Polaris branded locations - at Villa Park and at Saint Charles Illinois . www . windycitymc . com
18 AFTERMARKET MOTO DESIGN - JANUARY 2024 www . AMDmag . com