Harley-Davidson sales revenue and production data … 3rd quarter 2023
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NEWS
BRIEFS
Following a product launch in Barcelona , Spain , Livewire has announced a launch price of € 18,490.00 in Germany ( and equivalents in other primary European markets ) for its S2 platform Del Mar electric motorcycle . The company started taking European reservations for the Del Mar at the end of October 2023 , for a fee of € 100.00 . The first European deliveries of the S2 Del Mar production version are planned for the first quarter of 2024 . In Europe , the Del Mar is compatible with the A or A2 driver ' s licenses . Thanks to the electric drive , the peak power of the S2 Del Mar is 63 kW ( 85.7 hp ) and the continuous power is 30 kW ( 40.8 hp ), which qualifies it for the A2 driving license .
The Pennsylvania Senate has issued a proclamation honoring Willie G . Davidson , the Davidson family and Harley-Davidson , Inc . for 120 years of continuous motorcycle production and 50 years of assembling motorcycles in the company ' s York , Pennsylvania manufacturing plant . Harley-Davidson ' s Chief Styling Officer Emeritus , Willie G ., as he is universally known , recently published a memoir , which chronicles company history and his life as a descendant of the founders and leader of the iconic company . He makes mention of the York manufacturing plant several times in the book , titled Ride Free , A Memoir . The ceremony presenting the citation took place outside the capitol building in Harrisburg , PA . on October 25 , 2023 , and was attended by government officials , Harley-Davidson dealers , riders , Harley-Davidson ' s General Manager of York Manufacturing Chris Yurista Sr . and Karen Davidson , Harley-Davidson Marketing Director and daughter of Willie G . Davidson .
BMW Motorrad has announced global Q3 deliveries of 52,037 (+ 0.5 %) motorcycles and scooters in total . " Building on the previous all-time sales high it posted for the first half-year , strong customer demand for BMW Group motorcycles and scooters continued in the third quarter . With the upcoming market launch of the new R 1300 GS , BMW Motorrad will have its most important product highlight of the year in showrooms by the end of Q4 ."
At the end of August , PIERER Mobility announced a " strong sales and revenue performance in the first half year 2023 " with revenue of € 1,387.6m (+ 20.2 % vs H1 2022 ) and sales of 190,293 motorcycles (+ 16.5 % vs H1 2022 ) and a further 71,401 e-bicycles and bicycles (+ 38.9 % vs H1 2022 ).
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" Against a challenging macro and consumer backdrop , we have been able to achieve a result that preserves profitability at an industry-leading level . In addition , we successfully launched our pinnacle CVO motorcycles , with CVO retail sales up 25 %," said Jochen Zeitz , Chairman , President and CEO , Harley-Davidson . " Harley-Davidson remains committed to its Hardwire strategy with a focus on both desirability and profitability , and we will do everything possible to achieve our goals while being realistic that current market conditions are complex . We are gearing up for ' 24 and will ensure that we are fully aligned and ready as we close out the year with Q4 ." Harley is citing Q3 highlights including the successful launch of those two new CVO motorcycles , a HDMC gross margin of 31.7 %, a 155 increase in HDFS revenue ( on higher interest income ) and production of the LiveWire S2 platform Del Mar electric motorcycle having started . Parts & Accessories revenue was down -8 % largely in line with revenue from
Motorcycles . Apparel revenue was down -29 %, driven by lower volumes in North America . Third quarter gross margin was down 2.7 points behind the impacts of lower volumes , unfavorable manufacturing impacts and foreign currency , more than offsetting the benefits of pricing and shipment mix . Third quarter operating income margin fell by 6.1 points due to higher operating expense , including higher people costs and marketing spend . The company is also citing the impacts of the Q2 production shutdown lasting longer than anticipated and as not yet
having been fully unwound by the end of Q3 , with the effects of recovering
Jochen Zeitz , Chairman , President and CEO , Harley-Davidson : " Harley- Davidson remains committed to its Hardwire strategy with a focus on both desirability and profitability , and we will do everything possible to achieve our goals while being realistic that current market conditions are complex ."
ground from the shutdown still likely to be affecting Q4 . Despite what looks like a poor quarter in terms of the longterm impacts of weakening trading , Harley has reaffirmed its most recent full year 2023 growth outlook of flat to + 3 % and operating income margin of 13.9 to 14.3 %. Production of 2023 models finished week ending October 21 .
Harley-Davidson sales revenue and production data … 3rd quarter 2023
Income statements in THREE MONTHS ENDED NINE MONTHS ENDED $ 1,000s ( except share ) 2023 Q3 2022 Q3 2023 Q3 2022 Q3
Net sales revenue |
$ 1,296,981 |
$ 1,422,254 |
$ 4,052,946 |
$ 3,968,989 |
Gross profit |
$ 410,690 |
$ 489,341 |
$ 1,385,190 |
$ 1,284,063 |
Total operating income |
$ 209,285 |
$ 338,718 |
$ 800,232 |
$ 905,565 |
Net income |
$ 196,103 |
$ 261,186 |
$ 671,762 |
$ 699,537 |
Diluted earnings per common share |
$ 1.38 |
$ 1.78 |
$ 4.65 |
$ 4.68 |
NET SALES REVENUE |
|
|
|
|
H-D Motorcycles |
$ 1,023,090 |
$ 1,128,920 |
$ 3,216,387 |
$ 3,121,097 |
Parts & Accessories |
$ 184,809 |
$ 200,708 |
$ 568,001 |
$ 580,295 |
Apparel |
$ 49,325 |
$ 69,819 |
$ 187,072 |
$ 198,560 |
Other |
$ 30,171 |
$ 12,145 |
$ 60,574 |
$ 40,097 |
MOTORCYCLE SHIPMENT DATA NOTE : H-D MOTORCYLE SHIPMENT DATA IS NOT THE SAME AS RETAIL REGISTRATIONS |
United States |
30,167 |
36,997 |
96,984 |
100,997 |
PRODUCT MIX |
2023 Q3 |
2022 Q3 |
2023 Q3 |
2022 Q3 |
Grand American Touring |
23,781 |
27,521 |
76,270 |
75,291 |
Cruiser |
17,142 |
17,197 |
53,876 |
47,325 |
Sport and Lightweight |
3,103 |
10,079 |
15,849 |
28,185 |
Adventure Touring |
1,243 |
2,058 |
4,445 |
8,743 |
RETAIL SALES OF H-D MOTORCYCLES : |
2023 Q3 |
2022 Q3 |
2023 Q3 |
2022 Q3 |
United States |
25,336 |
29,838 |
81,774 |
90,823 |
Canada |
2,010 |
2,153 |
6,653 |
7,108 |
EMEA Region |
7,847 |
9,002 |
21,884 |
23,948 |
Asia Pacific Region |
5,784 |
7,629 |
20,190 |
20,373 |
Latin America Region |
681 |
765 |
2,108 |
2,365 |
Total |
41,658 |
49,387 |
132,609 |
144,617 |
6 AFTERMARKET MOTO DESIGN - DECEMBER 2023 www . AMDchampionship . com