Aftermarket Moto Design 293 December 2023 AMD 293 December 2023 | Page 3

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I n t e r n a t i o n a l M o t o r c y c l e I n d u s t r y S p e c i a l i s t s
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DECEMBER 2023 (# 293 )
COMMENT - Nightmare on Wall Street .................................................................... 4
Robin Bradley returns to one of his least favorite but most frequently visited subjects again this month - namely how badly the Harley-Davidson share price is doing this year . This time he ' s got it in for Polaris too - its share price has lost some 37.5 % of its value since the end of June , Harley ' s has lost nearly 50 % since February .
DRAG RACING : The 32nd Annual Jim McClure All-Harley World Finals .... 32-33 The AHDRA / AMA and AMRA ' SuperBowl ' of Harley Drag Racing at the Rockingham Dragway ( North Carolina ) at the end of October saw 40 nitro bikes in competition as Harley Drag Racing completes its comeback from the near death experience of a few years ago .
MOTORCYCLE INDUSTRY ASSOCIATION : January - September YTD Sales ............ 18
Domestic U . S . overall on-highway motorcycle sales are broadly flat for the first nine months of the year at + 0.9 % ( 251,503 units ), but the ADV (' Dual Sport ') and Off-Road markets are growing strongly at + 6.6 % ( 65,539 units ) and + 14.7 % ( 119 , 221 units ) YTD .
ADV SEGMENT IS HOT : Pan America Vs . The Tiger ...................................................... 14 As if it were needed , further proof that the ADV market is ' HOT ' right now comes in the shape of the competition that Harley-Davidson increasingly looks like it will be facing in its backyard , just as the first flush of Pan America excitement appears to be on the wane , if Harley ' s Q3 shipment numbers are any kind of guide .
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