<<< |
Design . Born in August 1974 , in Long Beach , California , Roland grew up with a passion for motorcycles , as his father was also a motorcycle racer and business owner . Growing up in his parents ' shop , Performance Machine , he was surrounded by unique two-wheeled machines , racing and the custom motorcycle industry . Roland ' s first trip to Sturgis was at age 15 . He roamed Glencoe and spent the week riding his Triumph T100 through |
the canyons with his dad Perry and crew . He ' s been to Sturgis almost every year since . In 2019 he was honored as the Grand Marshal . Roland began racing at 18 , turning pro and competing in racing events across the U . S . and Europe . Roland won the AMA 250 National Championship title in 1998 and won more races and broke |
track records across the U . S . Roland retired from racing in 2002 , focusing on design and motorcycle customization while working as the VP of Design at Performance Machine . Following in his father ' s entrepreneurial footsteps , he founded Roland Sands Design ( RSD ) in 2005 . The business quickly became a leading brand in the motorcycle industry , known for its unique and innovative designs . The company specializes in creating custom motorcycles , performance parts and accessories for riders who are looking for a distinctive and personalized experience . Roland has expanded his products into quality fashion-forward protective riding gear that look good on and off the bike . A talented motorcycle designer , he collaborated with many motorcycle manufacturers including Harley- Davidson , Indian Motorcycle , Ducati , BMW , Honda , Triumph , Yamaha , Aprilia and KTM - building custom and concept bikes and engaging in parts development collaborations . Roland and his team have built over 200 custom motorcycles and helped pioneer performance customs , expanding the custom industry beyond the V-twin segment , helping to inspire and usher in a new generation of custom bike builders . His current business continues to push the boundaries of motorcycle design and innovation , and his work has earned him many awards and volumes of press . He is regarded as one of the most influential figures in the motorcycle industry and continues to inspire riders and designers around the world . He expanded into events and created the Moto Beach Classic , highlighting the West Coast motorcycle culture . |
In 2015 , Roland returned to the racetrack to pioneer the Super Hooligan National Championship Series . Initially a dirt flat track series , it helped to develop " alternative racing ." The SHNC graduated to the pavement and is leading a high bar naked bike road racing series racing across the United States with MotoAmerica . Sands ' team fielded an Indian Challenger in the King Of The Baggers race series and was the only non-factory team to win a King Of The Baggers race to date .
Jay Allen - Rider , LSR Racer and Hospitality Industry Legend
You can summarize Jay Allen ' s life by saying " he did it with passion ," whether it was the first Broken Spoke , the 55 land speed records , or emceeing events around the company . Jay didn ' t grow up in a motorcycling family , but bought his first bike when he was 12 - an $ 8 Suzuki 50 . It didn ' t run , but a ' fix anything ' neighbor got him mobile , and Jay had his first taste of motorcycling and of the true freedom all riders know . After a life-changing accident and a year of rehab , he used the small settlement he got to buy a 1959 Sportster . That Sportster and a black and white quarter horse were his sole means of transportation . After being kicked out of the house at 16 , he went to work as a farrier apprentice and at a 7-11 . Jay kept searching for a meaning and purpose in life . He bought a one-way ticket to Hawaii . His first act of faith started when he got on the plane at
|
LAX with zero money . All he had saved was in his windbreaker and the jacket was stolen at the airport . Once he landed in Hawaii , he hitchhiked to Lahaina and found a place to stay . He started to work in a diner and within a week was hired as the head banquet waiter at the Sheraton Maui . All the time , he was living in a cave . He came back to the mainland , had a daughter , Andrea , together with his partner Claudia . Having been without a bike for a while when he spotted Arlen Ness while on an errand , he ran over and talked with him , and Jay recalls Arlen being so kind , patient and informative that " Arlen really ignited the spark in me ." Jay went straight home to Claudia and committed they ride the Redwood Run the following year on a Panhead , and that they would never be without a bike again . Jay and Claudia transformed that dream into the Broken Spoke . The Spoke became a large enterprise , with locations at all the big bike rallies . Jay ' s background in customer service and customer experience paid off . The 10-day long production focused on delivering a fun , safe experience and fostering camaraderie for all the people there . Jay said : " If I can deliver on that , and I ' m good at what I do , I will help you make memories ." |