H-D Q3 Revenue , Shipments , Retail , DEC 2023
MIKE KENNEDY
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32nd ! YEAR
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THE LEADING BUSINESS MAGAZINE FOR THE INTERNATIONAL CUSTOM MOTORCYCLE AND PARTS INDUSTRY
H-D Q3 Revenue , Shipments , Retail , DEC 2023
ISSUE # 293
Gross Profit , EPS all down ; " Strategy Remains Desirability and Profitability " STURGIS
Although HDMC Revenue was up + 2 % versus the prior year on a YTD / 9- month basis - " with global pricing and improved mix offsetting lower wholesale motorcycle unit shipments " - Harley ' s Q3 results saw an HDMC Revenue decline of -9 %, behind a -20 % decrease in wholesale shipments for the quarter at 45,269 units , down from 56,855 ( -20.4 %). YTD wholesale unit data show Domestic USA down to 96,984 units YTD 2023 from 100,997 ( -4.0 %) in the comparable year-ago period , with total worldwide unit shipments down to 150,440 units for the first nine months of 2023 compared to 159,544 units for the comparable yearago period ( -5.7 %). In model mix terms , Harley ' s move away from theoretically less profitable ' Sport and Lightweight ' ( S & L ) models , continues with Q3 2023 showing a -69.2 % decline to 3,103 units in Q3 , 2023 from 10,079 for the
year ago ; YTD S & L shipments are at 15,849 units compared to 28,185 for the year ago ( -43.8 %). Alarmingly , the Pan America models ( Adventure Touring segment ) are also down at 1,243 units for Q3 , 2023 from 2,058 for the year ago ( -39.6 %) and 4,445 units for the YTD 2023 from
28,185 for the year ago nine-month period ( -84.2 %). Despite the apparent popularity of the new CVO models , a + 1.3 % growth in the ' Grand American Touring ' segment
in YTD terms ( 76,270 units is modestly up from the year-ago of 75,291 units ), the Q3 data shows a decline of -13.6 % from 27,521 units in Q3 of 2022 to 23,781 units in Q3 , 2023 . Worldwide Cruiser shipments are broadly flat for Q3 , 2023 ( 17,142 units against 17,197 for the year ago ), but were + 13.8 % up for the YTD at 53,876 units from 47,325 for the year ago . This data excludes LiveWire units - which were 50 units in Q3 , 2023 ( down from 206 in the year-ago ) and 146 for the first nine months of 2023 ( down from 528 in the yearago ). In Unit Retail Sales terms , the domestic U . S . market was worth 25,336 units in Q3 , 2023 , down from 29,839 units in 2022 ( -15.1 %). Worldwide Unit Retail was 132,609 for the first nine months of 2023 , against 144,617 for the year-ago ( -8.33 %).
Continues on page 6 >>>
HALL OF FAME
KOTB SCHEDULE
32nd Annual Jim McClure All-Harley World Finals , Rockingham Dragway , NC ., October 27-29
Ryan Peery retained his
AMRA Championship and added the AHDRA / AMA title ... see pages 32-33 .
MIKE KENNEDY