Harley-Davidson sales revenue and production data … 2nd quarter 2023
Sources : AMD , IDN , FT , Reuters , PSB , MPN , BDN , MCN , AP , Bloomberg , MSNW , Electrek , electricmotorcycles . news , RideApart . com , Motor1 . com , Cycle World , motorbikewriter . com
NEWS
BRIEFS
After an eight-year tenure , industry veteran David Zemla has announced he ' ll be stepping away from S & S Cycle . " I ' ve had the honor of working with some incredible teams while at S & S and together we ' ve transformed this storied brand , readying it for an evolving market and many years of success . Now it ' s time for me to take a break , spend some time with my family and prepare for the next challenge ," shared David . Previously Zemla had led the sales and marketing efforts at Performance Machine , Progressive Suspension and helped develop Burly Brand before moving to Wisconsin to assume the VP of Marketing role at S & S Cycle .
Indian Motorcycle is recalling certain 2023 Challenger , Pursuit Dark Horse Icon w / Premium Package , Pursuit Dark Horse w / Premium Package , and Pursuit Limited w / Premium Package motorcycles - some 50 units in total . An improperly assembled fuel line could result in an engine stall , " increasing the risk of a crash or injury ."
Drag Specialties has added James Hunt as a Northeast sales representative for Long Island , New York - which must be one of the toughest beats for any road warrior . Hunt was formerly a motorcycle shop owner in the Pennsylvania area , and has been riding since he was seven years old . He is now involved in road racing with a private club and enjoys surfing and working on motorcycles and classic cars .
In a move that suggests an evolution of its sales strategy , Rocky Mountain ATV / MC , one of powersports ' largest retailers and distributors , is joining AIMExpo for the first time at the 10th annual show , February 6-8 , 2024 , at the Las Vegas Convention Center . The employee-owned company was created in 1985 when founder Dan Thomas saw a need for ATV wheels and tires , and has grown to become a powerhouse in the industry , additionally designing , manufacturing , and testing products .
Drag Specialties has appointed John Vyborny to the sales team roster covering the western Pennsylvania area . " John comes to us with several years of experience having been a dealership owner and service manager in the PA area ."
<<< Continued from cover
of the two new CVO motorcycles ( as well as the new models in the Enthusiast and Icons collections from earlier in the year ) completed , Harley has revised its full year 2023 outlook for HDMC . For the full year 2023 , and in-line with a realigned corporate reporting structure , the company has revised its HDMC and LiveWire unit sales guidance and now expects HDMC revenue growth of flat to 3 % and operating income margin of 13.9 to 14.3 %, with LiveWire motorcycle sales of just 600 to 1,000 units . The company still expects HDFS operating income decline of 20 to 25 %, a LiveWire operating loss of $ 115 to $ 125m and Harley-Davidson , Inc . capital investments of $ 225 to $ 250m . For the second quarter , HDMC reported gross margin of 34.8 %, an increase of 400 basis points , against a revenue decline of -4 % " behind a 10 % decrease in wholesale shipments related to the unplanned production suspension ." HDFS revenue increased 19 % on higher interest income and increased investment income . Harley delivered diluted Earnings Per Share
( EPS ) of $ 1.22 . Consolidated operating income in the second quarter was down -20 %, driven by a decline of 8 % at HDMC , a decline of 31 % at HDFS , and an operating loss of $ 32m in the LiveWire segment . Consolidated operating income margin in the second quarter was 15.3 % compared to 18.9 % in the second quarter a year ago . Second quarter gross margin was up
4.0 points behind pricing , cost productivity and shipment mix , more than offsetting the negative impacts from reduced volume and foreign currency . Second quarter operating income margin fell by 0.6 points due to higher operating expense , including higher people costs and marketing spend . For the first half of 2023 , HDMC achieved operating income margin of 19.2 %, an increase of 240 basis points on HDMC revenue that was up 8 % versus prior year - " driven by a 2 % increase in wholesale motorcycle unit shipments " and delivered diluted EPS of $ 3.27 , up 12 %. The company repurchased $ 156m of shares ( 4.1 million shares ) on a discretionary basis . Consolidated revenue was down 2 % in the second quarter , driven by a revenue decline of 4 % at HDMC , which was partially offset by revenue growth of 19 % at HDFS . HDFS ' revenue was up $ 38m in the second quarter , an increase of + 19 %, driven primarily by higher interest income and increased investment income . HDFS ' operating income decline of $ 27m , or down -31 %, was driven by higher interest expense and an increased provision for credit losses . LiveWire revenue for the second quarter was down compared to the same quarter in 2022 , due to lower unit sales of LiveWire ONE electric motorcycles and STACYC electric balance bikes . LiveWire operating loss of $ 32m in the second quarter , in-line with expectations , was driven by product development spending associated with the launch of the Del Mar electric motorcycle .
Harley-Davidson sales revenue and production data … 2nd quarter 2023
Income statements in THREE MONTHS ENDED SIX MONTHS ENDED $ 1,000s ( except share ) 2023 Q2 2022 Q2 2023 Q2 2022 Q2
Net sales revenue |
$ 1,198,136 |
$ 1,253,965 |
$ 2,755,965 |
$ 2,546,735 |
Gross profit |
$ 417,474 |
$ 387,140 |
$ 974,500 |
$ 794,722 |
Total operating income |
$ 221,338 |
$ 277,615 |
$ 590,947 |
$ 566,847 |
Net income |
$ 173,830 |
$ 215,849 |
$ 475,659 |
$ 438,351 |
Diluted earnings per common share |
$ 1.22 |
$ 1.46 |
$ 3.27 |
$ 2.91 |
NET SALES REVENUE |
|
|
|
|
H-D Motorcycles |
$ 890,919 |
$ 935,172 |
$ 2,193,297 |
$ 1,992,177 |
Parts & Accessories |
215,520 |
214,267 |
383,192 |
379,587 |
Apparel |
66,356 |
77,325 |
137,747 |
128,729 |
Licensing |
5,116 |
11,781 |
11,326 |
18,278 |
Other |
20,225 |
15,420 |
30,403 |
27,964 |
MOTORCYCLE SHIPMENT DATA NOTE : H-D MOTORCYLE SHIPMENT DATA IS NOT THE SAME AS RETAIL REGISTRATIONS |
United States |
24,229 |
28,181 |
66,817 |
64,000 |
WORLDWIDE MOTORCYCLE SHIPMENTS |
Grand American Touring |
20,270 |
21,758 |
52,489 |
47,770 |
Cruiser |
15,476 |
14,565 |
36,734 |
30,128 |
Adventure Touring |
1,027 |
3,168 |
3,202 |
6,685 |
Sport and Lightweight |
6,161 |
8,452 |
12,746 |
18,106 |
Total |
42,934 |
47,943 |
105,171 |
102,689 |
RETAIL SALES OF H-D MOTORCYCLES : |
2023 Q2 |
2022 Q2 |
2023 Q2 |
2022 Q2 |
United States |
32,161 |
31,641 |
56,438 |
60,985 |
Canada |
2,899 |
3,086 |
4,643 |
4,955 |
EMEA Region |
8,120 |
8,656 |
14,037 |
14,946 |
Asia Pacific Region |
7,525 |
6,045 |
14,406 |
12,744 |
Latin America Region |
821 |
791 |
1,427 |
1,600 |
Total |
51,526 |
50,219 |
90,951 |
95,230 |
8 AFTERMARKET MOTO DESIGN - OCTOBER 2023 www . AMDchampionship . com