Aftermarket Moto Design 291 October AMD 291 October 2023 | Page 26

BUSINESS AS USUAL Drag Specialties & Parts Unlimited 2023 North American NVP

Madison , Wisconsin , August 17-20 , 203
After finally being able to ' Get the Band Back Together ' after the years of Covid triggered interruption to normal business cycles , Parts Unlimited , Drag Specialties and Parts Canada brought their teams back together in Madison , WI ( August 17-20 ) for what proved to be a successful 2023 North American NVP Expo . The Expo weekend , kicked off on Thursday with training for the Parts Unlimited , Drag Specialties and Parts Canada Sales Teams and extended
into Friday , where they had additional opportunities to visit vendor displays and additional training for top vendors . On Saturday and Sunday , exciting new brands and products were unveiled along with opportunities to connect with the industry ' s leading brand representatives . Dealers attending the expo received expo discounts and
Words and Pictures by Robin Bradley
additional incentives . Saturday evening brought everyone together for a magnificent social event on the rooftop of the Frank Lloyd Wright inspired , lakeside Monona Terrace , for the annual bike show and Meet & Greet . After this , attendees headed to downtown Madison to
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watch the ' Boonie Bike Bonanza ', an exciting and fun entertainment event provided by Icon . Paul Langley , LeMans CEO , stated : " The 2023 Madison North American
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Andrews Products : The Mount Prospect , Illinois based camshafts , transmission and gears specialist underlined its performance credentials this year by signing as a 2023 Bagger Racing League series sponsor , bringing " elite performance products " to the Big Twin class . General Manager Mike Pedersen told AMD that : " At Andrews Products , we are committed to pushing the boundaries when it comes to engineering design and manufacturing technology both on and off the track ; www . andrewsproducts . com
Galfer USA : Company President Sandro Milesi told AMD : " We are celebrating our 70th anniversary and our U . S . subsidiary has been supporting the brand since the 1990s . In addition to new race-bred brake pads , major recent new product introductions include the Cubiq and revolutionary Floatech rotor designs . Cubiq rotors feature a brake track design in hexagonal shapes to optimize pad contact to reduce wear , weight and dust "; www . galfer . eu , www . galferusa . com
Biltwell : Watch this space - headed to a PO near you soon , the Biltwell 395 will be the company ' s first off-road helmet . " Given our heavy commitment to custom street bikes and riding gear , some folks are shocked to learn about the off-road gene in Biltwell ' s DNA ," says company co-founder Harold ' McGoo ' McGruther . " As a company , we come by our lust for dust and glory honestly - fellow co-founder Bill Bryant built and drove desert cars in Baja for decades before he got the dirt bike bug in the early ' 90s . My own shot in Biltwell ' s dirty cocktail includes 50 years of motocross obsession that started with minibikes and BMX in the early ' 70s , then morphed into wrenching and riding on Jeremy McGrath ' s old practice bike and MTBs at the turn of last century . Everyone at Biltwell loves dirt bikes . It ' s the amped-out , space-age , neon-pink feature creep on contemporary dirt bike gear - especially helmets - that leaves us cold . So , having shimmied over the speedbump that was Covid , our protype and testing programmes should reach a crescendo soon - watch this space "; www . biltwellinc . com
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